Run! The Dermstore Anniversary Sale Has Epic Deals on Augustinus Bader, Sunday Riley and So Much More

Time to restock your vanity

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Dermstore Anniversary Sale 2025: Hero Collage with Augustinus Bader, Sunday Riley, EltaMD, Olaplex, Tarte, RMS Beauty
Dermstore/Stephanie Maida

You may have started the summer with a vanity full of your favorite beauty products. But, as the weeks flew by, so too did your must-haves. If you're anything like me, you might even be on the last squeeze of your Augustinus Bader The Rich Cream (from $98; $74), but don't fret—the Dermstore Anniversary Sale is here to save your beauty routine—and your wallet. On now through Aug. 14, it gives you plenty of time to shop and save up to 25 percent on *almost* everything at the beauty retailer with coupon code CHEERS. However, you'll need to act fast when it comes to the markdowns on cult-favorites like the editor-approved Sunday Riley C.E.O. glow oil (from $40; $30) and TikTok's favorite Peter Thomas Roth Instant Firmx eye cream ($38; $29).

From my experience covering (and shopping) this massive beauty sale, I can assure you that you'll find some of the top skincare products, makeup and hair care in the game at seriously good prices—but they will sell out faster than you can say "add to cart!" In fact, a little birdie told me that the Grande Cosmetics GrandeLash-MD lash enhancing serum (from $68; $51)—which gave one PureWow editor longer, thicker-looking eyelashes in a few weeks—is flying off the shelves right now. But no worries, you still have time to scoop it up for a steal, along with loads more beauty must-haves.

Not sure where to start? I've rounded up the 20 best deals below, so you can restock your beauty cabinet for less in no time.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Whether or not you've seen the viral TikTok video showing what this stuff could do in under three minutes, you'll want to scoop it up now while it's under $30. That's because when this vitamin C and vitamin E formula is swiped under the eyes, it's been shown to help to reduce crow's feet, fine lines and puffiness in record time. Specifically, as one reviewer explains, "You can feel your skin tightening within seconds, and the effect lasts all day." That's all I needed to hear to snag it for a steal.

All you need to know about this reader-favorite beauty buy is that one former PureWow editor swore that it transformed her skin in just *two* months. You can read all about it in her full review, but here are the biggest takeaways: It not only helped brighten her complexion, but also minimized her dark spots thanks to a high dose of vitamin C (15%, to be exact). According to the brand, additional hero ingredients like golden turmeric and cranberry seed oil work together to hydrate skin for a more youthful appearance. Better yet, when you use this product in the morning, it gives you a glowing base to start your makeup. So, tell me, how can you not add this wonder to your cart while it's on sale?

Augustinus Bader's legendary Rich Cream comes with a hefty price tag (starting at $98), but I swear it's worth every penny and then some. The editor-tested moisturizer utilizes groundbreaking stem cell technology, combined with a proprietary blend of vitamins and amino acids, to support skin regeneration. It's also packed with other skin-loving ingredients, including hyaluronic acid, which helps to provide plenty of plumping hydration. I've been using this celeb-loved product for years, and can't imagine using another brand. Not only has it given my skin a glow from the inside out, but it has also made my complexion more even than ever. So, you can bet I'm stocking up, and I suggest you do the same—especially since this must-have moisturizer rarely goes on sale.

At this point, you probably know that this PureWow favorite holds a special place in our hearts—and our makeup bags. We consistently wax poetic about how it's made our lashes look longer and thicker in just weeks with its blend of vitamins, peptides and amino acids. Even better, one tube should last up to *three* months, and most buyers say you'll start noticing results within four weeks. But here's why one former PureWow editor was obsessed: "After just one month of using this product, my ordinary lashes were suddenly so long that they nearly touched my eyebrow when my eyes were wide open...I have gotten stopped mid-conversation and asked if they’re natural more times than I can count." P.S. We're also fans of the Meghan Markle-approved RevitaLash Advanced eyelash conditioner, and it's on sale now, too.

Fine lines and dark circles begone! According to buyers, this buzzed-about eye cream makes under-eyes brighter *and* less puffy with its hydrating combination of hyaluronic acid and caffeine (which, much like your morning coffee, can wake up your skin by increasing circulation). But don't just take my word for it. One reviewer shares, "[It has] helped reduce my eye wrinkles significantly. [It's] the one product that doesn't leave my rotation."

While the Sunday Riley Good Genes lactic acid treatment may be new to some, it's an oldie but goodie in PureWow SEO Editor Marissa Wu's lineup. As she explained in her review, the "pigmentation and bumps from old scars have definitely cleared up and shown good improvement." And it's all because of its powerful formula featuring 5% lactic acidlicoricelemongrass and aloe. Together, the ingredients work to slough off dead skin cells, clear complexions and purportedly boost collagen production. That said, if there's any skincare product you'll definitely want to buy fast during the Dermstore Anniversary Sale, it's this one.

Not your average perfume, this fragrance features one note, cetalox, which "is usually used in perfumery as a base note," according to the brand. However, this fragrance puts the ambergris-like scent in the spotlight, creating a clean aroma that appeals to nearly everyone, even those who aren't fans of traditional perfumes. I would know—this fragrance has been a staple on my vanity for years, and it lasts all day. Not to mention, the white bottle adds a touch of luxury that matches the fragrance itself.

What's the secret to getting quality beauty sleep every night? Um, this magnesium spray, of course! It's packed with magnesium, which has shown promise in helping to improve sleep. According to one buyer, this spray also helps with muscle recovery. "This works," they explain. "Instant relief from muscle aches and pains. I frequently have neck and back pain. I have tried so many products and some work, [but] this is one that works every time." PureWow Senior Editor Dana Dickey also gave it a go and was not disappointed. And it can be applied directly to the skin, so you can reap its relaxing benefits even faster.

I'm a sucker for multi-use products, so this versatile lip and cheek balm is coming home with me. Here's why you'll want to scoop it up, too: For starters, the cream is formulated with a blend of buriti oil, shea and cocoa butter, so it won't just soothe and condition your pout, it'll also help repair dryness. And while a little goes a long way, you can also build up the pigment by using a little more, whether you use it on your lips or cheeks. Additionally, one buyer noted that the product held up after an eight-hour workday, so you don't have to sweat over reapplication.

Margaritas aren't the only thing served better over ice… These eye patches, packed with nine different peptides, cloudberry extract and bakuchiol (a plant-based retinol alternative), offer a cooling effect that supposedly soothes the area and minimizes puffiness. "I put it in the fridge the night before, so it is nice and cold for me in the morning. It helps wake me up!" one reviewer raves. Another shopper adds that they're "gentle but effective." And since you'll get 15 pairs in this pack, you'll be set for many rough mornings to come.

You may have been waiting for the perfect moment to finally give this vitamin C-packed serum a try. And it's a good thing you did, because it's currently 25 percent off. It may still be a splurge, but buyers think it's worth it for how well it soaks into skin, helping to minimize dark spots and fine lines while giving them a brighter look all around. "This is my ride-or-die vitamin C. I have used it for more than ten years..." one shares. "[It] helps to keep my skin glowing and hydrated. This is a must-buy!"

Is your hair in need of a little TLC? This cult-fave pre-shampoo treatment has helped me strengthen my hair *and* reduce breakage. And all I had to do was leave it on my damp hair for ten minutes twice a month. Sounds easy, right? Well, before you add this product (with more than 5,000 reviews!) to your cart, you should know its main ingredient is Bis-Aminopropyl Diglycol Dimaleate, which the brand claims is a patented and proven technology to repair broken bonds for stronger strands. TL;DR? You can't go wrong with this hair buy, especially if you want to restore your locks sans pricey professional treatments.

Want to rejuvenate your skin in two easy steps? When used daily, these chemical peel packets are formulated to even out your complexion and deliver a glow you can see from across the room. More specifically, they're soaked with skin-resurfacing glycolic and lactic acids, which the brand says can also help reduce fine lines. PureWow Beauty Editor Chelsea Candelario put them to the test and swears that the treatments made her face feel softer and more hydrated than before. I have no doubt that they'll make a difference in your skin, and with 60 treatments in a pack, you won't need to restock them anytime soon.

"The first time I used the NuFACE Mini, I swore I saw instant results; four years later, I stand by that," PureWow Senior Commerce Editor Stephanie Maida shared in her review of the original gadget. This newer version is slightly smaller, and it connects directly to the brand’s app for more personalized treatments and tracking. More importantly, it stimulates the skin to help tone, lift *and* contour the face almost instantly. Plus, it's compact and convenient for travel (so you can stay looking lifted anywhere), and it comes with the brand's Aqua gel activator and Silk crème, which Maida confirms will help boost the effects. It's a win-win.

Got thin hair? You're not the only one. Thankfully, this intense thickening hair and scalp mask (with over 100 5-star reviews) can come to your rescue. Thanks to biotin, shea butter, coconut oil and pea peptides, the formula helps promote thicker and healthier-looking hair while nourishing the scalp, so you can look forward to a better mane in no time. No, I'm not kidding. One buyer raves, "I love it. Hair felt thicker straight away. It smelled so good as well and lingered for two days." Another shopper noted that "it goes a very long way" if you have fine hair, so stock up now or regret it later.

If you're looking for a concealer to effortlessly hide breakouts and dark circles, look no further than this creamy choice from Tarte. It includes ingredients like niacinamide and caffeine, which all work together to do more than just cover your imperfections. Per the brand, the formula is also supposed to provide antioxidant benefits, as well as help diminish visible signs of aging with regular use. Most impressively, though, it promises up to *12* hours of hydrated wear without creasing or caking up. Selfies, anyone?

One customer said they've tried many sleep mists, and this is the one that worked best. The spray is infused with lavender, vetivert and wild chamomile oils. Together, they work in harmony to relax your body and mind, helping you fall asleep faster. In fact, 97 percent of users in the brand's clinical study reported sleeping better after spritzing this product onto their pillow. Meanwhile, 98 percent of users agreed that they felt more refreshed in the morning. As the name suggests, this stuff works.

Fit for a jet-setter, these golden eye masks have all the qualities of a luxurious, spa-worthy pick-me-up you can use from the airport to the hotel. For one, they're infused with aloe leaf, calendula, amino acids, which are supposed to soften and relax your under-eye area to help you say bye-bye to dark circles. And you only need to leave them on for ten to 15 minutes for them to work their magic. In that case, it wouldn't be a bad idea to scoop up a couple of the six-count packs so you have them on hand for travel days, early mornings and more.

19. Beautyblender Original

Beautyblender

If you, like me, rarely use brushes to apply your makeup, you're probably hip to the super soft Beautyblender sponge. But just in case you aren't, I'm here to tell you that it's worth ditching your brushes for. Not only will it help you blend your makeup seamlessly, but it's also super easy to clean, so you can use it over and over and over again. Why else do you think the egg-shaped sponge has a fan club of more than 1,000 reviewers and counting on Dermstore alone? As one shares, "This is the best tool to apply under-eye concealer. Blends [great]. No other sponge compares. I've tried cheaper [versions], but they are not the same quality." I couldn't agree more, so you know what to do.

Yes, folks, you should wear sunscreen every day, all year round (not just in the summer months!). And if you ask PureWow Senior Commerce Editor Stephanie Maida, this is the one you'll want to keep on hand (well, face): "After much trial and error, I've found that the EltaMD UV Clear formula is the absolute best sunscreen for protecting my skin without causing clogged pores or breakouts—plus, it leaves absolutely no white cast. Scout's honor." In addition to zinc oxide to shield your skin from the sun's rays, the lightweight and transparent formula features ingredients like niacinamide and lactic acid to provide skincare benefits as well.



Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.