Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
fashion
/ Rachel Bowie

I Can’t Stop Thinking About Duchess Sophie’s Geometric Shirtdress—And It’s on Major Sale!

fashion
/ Natalie LaBarbera

From Cable-Knits to Flowy Dresses, Jenni Kayne's Coastal Cotton Styles Are *All* on Sale

fashion
/ Jael Rucker

*This* Is the Pleated Skirt You've Been Seeing All Over #RushTok

fashion
/ Clara Stein

This $60 Barn Jacket Looks Like It Belongs on a British Royal

fashion
/ Natalie LaBarbera

8 Anthropologie Fall Fashion Drops to Scoop Now, According to a Former Retail Associate

fashion
/ Jael Rucker

I Watched 'Freakier Friday' and It Inspired Me to Shop These 7 Pieces

fashion
/ Natalie LaBarbera

Thanks to Taylor Swift, Game Day Fashion Has Never Been Cuter

fashion
/ Rachel Bowie

Meghan Markle Sports Cool Girl Cardigan in ‘With Love, Meghan’ Season 2 Trailer

fashion
/ Olivia Dubyak

Everything You Need for the Ultimate Fall Capsule Wardrobe

fashion
/ Destinee Scott

I Can't Decide Which of These Exclusive New Adidas x Nordstrom Sneakers to Buy First

fashion
/ Stephanie Maida

I Tried Abercrombie’s Most Controversial Jean Style for Petites—and Actually Love It?

fashion
/ Olivia Dubyak

The 15 Best Workout Leggings for Every Body Type and Fitness Need, According to Our Editors

fashion
/ Abby Hepworth

How to Style Straight-Leg Jeans 7 Different Ways

fashion
/ Abby Hepworth

5 Ways to Wear Plaid Like a Fashion Editor in 2025 (Plus One Popular Look to Skip)

fashion
/ Jael Rucker

Taylor Swift's Exact Creamsicle Orange Lipstick Is on Sale Right Now

fashion
/ Natalie LaBarbera

This Rare Mejuri Sale Includes *All* of Its Elevated Everyday Jewelry (Including a Ring Owned by Taylor Swift)

fashion
/ Jael Rucker

The 10 Most Comfortable Adidas Shoes for Standing All Day

fashion
/ Natalie LaBarbera

Anne Hathaway's Cobalt Dress from 'The Devil Wears Prada 2' Set Has Me Running to Shop These Similar Styles

fashion
/ Clara Stein

Queen Camilla Wears Billowy Summer Style That’s a Total Departure from Her Typical Royal Look

fashion
/ Abby Hepworth

The 16 Most Comfortable Sneakers for Women That Money Can Buy, According to Nurses, New Yorkers and PureWow Editors

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