Fashion

Abby Hepworth for PureWow

16 Things PureWow’s Fashion Editor Is Buying for Summer 2025

Abby Hepworth for PureWow

10 of the Most Comfortable Boots That Won’t Leave You with Blisters After Just One Wear

Paula Boudes for PureWow

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/ Sydney Meister

I Just Found 8 Bedding Pieces That Look Straight from a Nancy Meyers Movie

best cashmere sweaters best cashmere sweaters collage of cardigansz and crew neck cashmere sweaters cat

/ Dana Dickey

The 13 Best Cashmere Sweaters to Buy in 2025, According to Experts and Editors

/ Olivia Dubyak

The 12 Best Warm Winter Boots to Keep You Toasty in Extreme Cold, Vetted by Editors and Reviewers

Quince vs. Naadam: We Review Which Under $100 Cashmere Sweater Is Best

These Shoes are My Secret to Easy & Comfortable Air Travel

COOL WEATHER TRENDS

The latest looks we're surfacing from street style here and abroad

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Editors and Experts

Deena
Campbell

Fashion and Beauty Director-at-Large

Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.

Abby
Hepworth

Editor

Stephanie
Maida

Senior Commerce Editor

Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.

Courtney
Mason

Editorial Assistant

PureWow/Anthropologie/Free People/Zara

fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected

The Latest

/ Rachel Bowie

I'm 5’2”—Can I Pull Off Polka Dots (1 of Fall’s Hottest Trends)?

Allow Me to Introduce You to Moussy Vintage, the Japanese Denim Brand Loved by Meghan Markle and Hilary Duff

Taylor Swift Hilariously Teased Her Album in These Exact Agolde Jeans (and Yes, They're in Stock)

/ Rachel Bowie

15 Jean Jacket Outfits That Are Super Easy to Copy—Plus 1 You Should Probably Skip

Sézane's New Fall Styles Are French Girl Boho to the Max

/ Marissa Wu

I Combed Through 131 Coats at Zara, and These 9 Are the Best, from $100 to $359

/ Stephanie Maida

The Best Thing in My Fall Wardrobe? A Suede Blazer. Here’s How I Style It

/ Stephanie Meraz

These Are the 10 Best Canada Goose Jackets & Coats That Are Functional, Warm and Can Last a Lifetime

/ Rachel Bowie

Queen Camilla Wears Astonishingly Chic Polka Dot Dress (& It’s Perfect for Fall)

Martha Stewart's Go-To Puffer Vest Just Got a Chic Update (and It's on Sale!)

/ Dana Dickey

Our Readers' Most Purchased Item Is This Quince Sweater—I Tested It to See the Hype

/ Destinee Scott

These New Ugg Styles Are About to Pop Up on Cool Girls Everywhere This Fall

/ Dana Dickey

These Petite Jeans Are the Style French Girls Live In. I Tested the Fit

/ Olivia Dubyak

14 Pieces to Shop Now from the Abercrombie & Fitch Fall Collection

/ Destinee Scott

It's Not Fall Without a Pair of Polished and Preppy Loafers—I'm Loving These 5 Under $200