Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted toe.

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Editors

Deena
Campbell

Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.

Chelsea
Candelario

Chelsea Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

SUMMER TRENDS

Twee Nails Are Kicking Soap Nails to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

9 Summer Beauty Essentials That Live Up to the TikTok Hype

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

The 10 Best Laser Hair Removal Tools, Tested and Vetted by Editors

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Clinique Is Cool Again. Here’s What I’m Buying

The 36 Best Haircuts for Round Faces

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Editors

DeenaCampbell

Fashion and Beauty Director-at-Large

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

31 Taylor Swift Gifts for the Serious Fan, Straight from Actual Swifties

Woah, This Is the Best Deal We've Seen on the Shark FlexStyle All Year

3 Editors Try the Viral DIBS Beauty Desert Island Duo—Here Are Their Takes

Before & After: "I Removed My Pandemic Tattoos"

It's a Beauty Bonanza! DermStreet Has All of Our Favorite Products for a Steal

Editors Try the 9 Best Pheromone Perfumes (and a Perfumer Explains What They Actually Are)

The 18 Best Haircuts for Heart-Shaped Faces

Can the Wavytalk Heatwave Pro Thermal Brush *Really* Work on Curly Hair? Let’s See

Selena Gomez's Rare Perfume Restored My Faith In Celebrity Fragrances

What Does Jennifer Aniston Smell Like? The 3 Perfumes She Loves to Wear

The 40 Best Short Haircuts for Women in 2025

No One Does Moonlit Vamp Like Jenna Ortega

Before & After: What 10 Years of Accutane Did for Me

Meghan Markle's Fave Amazon Beauty Brand Just Dropped a Ton of New Products

Fall Trend Alert: The Ripped Bob Is Kicking All Other Short Haircuts to the Curb

Bath Bombs Galore! The New Lush Advent Calendars Are the Ultimate Self-Care Countdowns

October Prime Day 2025 Is Coming Soon—But You Can Beat the Virtual Crowd by Shopping These 28 Early Deals

Book Lovers, This New Bath & Body Works Scent Was Made for Your Fall Binge-Reading Sessions

The Biggest Beauty Trend on the Emmys Red Carpet Was…Hair Perfume?!

The 2025 Emmys Gift Bag Is Worth $25,000—Here Are 10 Buzzy Products in It That You Can Actually Buy

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Deena
Campbell

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Can the Wavytalk Heatwave Pro Thermal Brush Really Work on Curly Hair? Let’s See