Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

Chelsea
Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

SUMMER TRENDS

Twee Nails Are Kicking Soap Nails to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

9 Summer Beauty Essentials That Live Up to the TikTok Hype

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

The 10 Best Laser Hair Removal Tools, Tested and Vetted by Editors

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Clinique Is Cool Again. Here’s What I’m Buying

The 36 Best Haircuts for Round Faces

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Editors

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

I Just Tried a Hair Gloss Treatment, and It’s Giving Glass Hair IRL

We Tried Merit's New Great Skin Double Cleanser as Soon as It Launched, and—Spoiler—It's *Good*

Lush Just Dropped a Halloween Countdown Calendar (and More Scary Cute Bath Essentials) to Upgrade Your Spooky Season Self-Care

I Have $1,000+ Worth of Skincare Products—Here Are 8 Items to Splurge On and 8 Cheaper (Still Incredible) Alternatives

Psst: The Anthropologie Beauty Advent Calendar Is Here—and the $300 Worth of Goodies Are Worth Grabbing Early

Billionaire Brunette, Ginger Spice and 13 More Fall Hair Colors to Rock This Season

I Tried 111Skin's Viral Diamond-Infused Sheet Mask and Was Blown Away by My Own Before and After

Why Are Gen-Z Bros into YSL All of a Sudden?

Here’s Exactly What Reese Witherspoon Smells Like

The Gen-Z Beauty Trend Charli D’Amelio Wishes Would Go Away Forever

The 14 Best Vanilla Perfumes That Are Anything But Boring, Vetted by Our Editors

Want to Smell Like a Duchess? Meghan Markle’s Rumored Wedding Perfume Is Delicate and Bright

The Iconic Chanel Le Vernis Nail Polish Just Dropped in 6 Sparkly New Shades (and They're Only $36)

The 14 Best-Smelling Shampoos That'll Make You Never Want to Leave the Shower, Vetted by PureWow Editors

Here Are 16 Must-Have Products Editors Are Shopping In August

I’m a Light Packer. Here’s What’s in My Toiletry Bag for 2+ Weeks on the Road

Run! The Dermstore Anniversary Sale Has Epic Deals on Augustinus Bader, Sunday Riley and So Much More

Are Faux Freckles Getting Out Of Hand?

I Tested Over 40 Sunscreens So You Don't Have To—These Are My 4 Favorites

Is It Weird This New Deodorant is My Summer Fragrance of Choice?

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

We Tried Merit's New Great Skin Double Cleanser as Soon as It Launched, and—Spoiler—It's Good