My Black Friday Wish List Is Full of Finds I’d Buy at Full Price—But I’m Holding Out for the Deals

Spoiler: Some are already marked down

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

blackfridaywishlist hero story 720x780
Paula Boudes for PureWow

If you're anything like me, you're already counting down the days until Black Friday, which this year falls on Nov. 27 (aka the day after Thanksgiving). As one of the busiest shopping events of the year, it's absolutely the time to treat yourself to those items you've been eyeing all year, all at the best prices. I track sales and deals for a living, so trust me when I say this: The upcoming Black Friday sales will bring some of the deepest discounts on fashion, beauty, home and tech. Needless to say, I'm already prepping my cart with the picks I've been admiring for months now—or longer (looking at you, Rag & Bone sweatpant jeans).

And because I'm no gatekeeper, I'm sharing everything on my radar (and wish list) with you. From my must-have skincare products to the coveted Lola blanket, I have a *strong* feeling these picks will be available at some of their lowest prices of the year—if they're not already. So I suggest following my lead and getting a head start on your cart before the big day (and the inevitable virtual crowds).

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Black Friday is the only time I'm willing to splurge on pricey pants. You too? Then you'll want to head straight for this viral Rag & Bone pick. Not quite jeans, not quite sweatpants, they blend the best of both worlds into a year-round staple that looks cool but feels cozy. No wonder they've earned a stamp of approval from the queen of comfort herself (ahem, Oprah). While they usually cost a pretty penny, I'm planning to snag this cotton terry style for less as soon as Nordstrom's Black Friday sale kicks off (here's hoping they're included among the discounts).

While rewatching Emily in Paris recently, I was reminded just how chic a sherpa bag can be. I assumed I'd have to spend big bucks to get my hands on one—until I discovered this faux-shearling beauty for less than $190 at the Kate Spade Outlet. The belted design and gold hardware give it an elevated look for any cold-weather activity, including an après-ski outing at the local lodge. And while it's the outside that really counts here, the bag's multiple interior pockets also make it a winner.

I never underestimate the power of a sleek, body-skimming frock, and you shouldn’t either. This one from Anthropologie is on my list for its mock neck, flowy skirt and head-turning cutout at the back. Together, they make for an absolutely fabulous date night ensemble. After all, reviewers say the fabric drapes nicely, and I have no doubt that the contoured bodice will create a flattering hourglass shape on my figure. That said, I only wish it came in more colors.

4. Lola Original Blanket

Lola Blanket

My fellow editors always rave about their Lola blankets—including former Associate Lifestyle Editor Sydney Meister, who named it a high-end bedding favorite. After years of hearing how incredible it is, I'm determined to finally try it for myself when—fingers crossed—Lola launches its Black Friday sale. The plush blanket comes in a wide range of colorways and patterns, but this Caramel N' Cream version is calling my name (and I’m confident it'll feel just as delicious as it looks). The double-sided design means it looks great from any angle, and since it’s double-hemmed for extra durability, I won't have to worry about snuggling it too much.

I may not be the most enthusiastic home chef, but even I can't deny how gorgeous this cookware set is. I've owned the Always Pan for years, and while it still looks beautiful and works great, I'm ready to upgrade to the 13-piece bundle in this stunning Forget-Me-Not blue. It includes the nonstick, ceramic-coated Always Pan, Mini Always Pan, Perfect Pot and Mini Perfect Pot, along with four lids, two spatulas, two spoons, and a steamer basket—all of which will come in handy for soup and sauté season. And it doesn’t hurt that the pieces are so easy to clean.

I've been seeing this hair dryer brush all over TikTok, so I've been watching its price on Amazon, waiting for my moment to pounce. Unlike other stylers, it uses steam technology with its heated ceramic barrel, so you don't have to crank up the temperature to get the results you want. My current hair tools often leave my hair feeling dry and brittle, but since this one emits ultra-fine steam particles to lock in moisture, it may be just what I need to achieve a silky, shiny 'do.

I'm skipping the under-eye bags this holiday season—but not by skipping the party. Yep, I can have my late nights and tight eyes too, all thanks to this famous serum. The gel formula works instantly to firm up the under-eye area, making fine lines and puffiness disappear in a snap—and stay gone all day. And since it's 30 percent off with coupon code HOLIDAY30 at DermStreet, I can start stocking up right this minute.

I've been dreaming about this shrunken quarter-zip ever since it hit J.Crew's virtual racks—and not just for its slouchy sleeves, high collar or cozy cotton knit. What really gets me is its boundless versatility. It looks good with almost anything—jeans, skirts, sweatpants, you name it—all while delivering a preppy, laid-back vibe that feels cool without trying. I might have to grab it in more than one color when it (hopefully) goes on sale.

I've been looking for luxe boots to give me some extra height without sacrificing comfort this season, and I think this Vince Camuto pair—boasting an easy block heel—may just be the one. They're crafted with a leather upper, so I know they'll be as durable as they are sleek. The buckle strap adds a classy touch, while the side zip closure should make them easy to get on and off (even with thick socks). Considering they're already 30 percent off, I may just run them to checkout today...

A bomber jacket is a timeless staple missing from my closet—but not for much longer, now that I've found this expensive-looking option on Amazon for a steal. The faux-suede style has an oversized fit and bat-style sleeves that give it some vintage edge, while the pleated hem and crisp collar keep it firmly rooted in the present. Even if it doesn't end up getting a post-Thanksgiving markdown, it'll be making its way to my closet by December.



Destinee Scott Editor Bio Pic

Destinee Scott

Contributing Editor, Sales and Deals

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

natalie bio photo

Natalie LaBarbera

Contributing Editor, Commerce

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.