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fashion / Stephanie Maida

Millennials and Gen Xers Can't Believe These '90s Pants Are Back in Style

Pump up the volume

Spring Trends

We sifted through the trends so you don't have to

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Style

Food

Meet Our Team

Jillian
Quint

Candace
Davison

Philip
Mutz

family / Rachel Bowie

Does Yelling Work? Real Moms Say Yes

How you do it matters

Family

Wellness

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

The Latest

PureWow

Millennials and Gen Xers Can't Believe These '90s Pants Are Back in Style

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The 2026 PureWow Travel Awards

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The 61 Best Mother’s Day Gifts for Every Type of Mom

9 Books I’m Excited to Read This Spring

How PureWow Editors Actually Style Their Adidas Sneakers

Move Over Butter Yellow, *This* is the It Color of 2026

The 13 Best Korean Sunscreens (Plus, What Sets Them Apart from the Rest of the Pack)

Spring Trends

Move Over, Frame Bags—Barrel Bags Are Spring’s New It Bag

Sweatpants Jeans Are the Comfiest Trend RN—Here Are 6 of the Best to Shop

ATTN, Gen Alpha Parents: The Chillet Is the New Alpaca Cut

I’m 5’2”—These Are the Spring Trends That Actually Work for Petites

All the NYC Girls Are Wearing Intimissimi’s Cashmere Ultralight Top

’70s Hair Is Trending—Should It Be?

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82 Easy Lunch Ideas That Are Fast, Low-Fuss and Foolproof

I’m Calling It: Mary Jane Sneakers Are About to Become Spring’s Hottest Hybrid Shoe

Joanna Gaines Called It: This Old-Timey Color Is the “It” Hue of 2026

After the Tormek T-1 Saved My 14-Year-Old Knives, I’d Recommend It to Any Home Cook

Style

The Politics of ‘Good Hair’ Are Alive and Well, Even in 2026

Coachella’s Messy Girl Look Is the Y2K Rewind Millennials Have Been Begging For

Before & After: A Guest Room Transformation Designed for Style and Function

13 Pairs of the Most Comfortable Pants, Vetted by PureWow Editors

Food

The Uninterrupted Plate

Why Folks Are Stocking Their Fridge with Sprite Zero Sugar Right Now

Ina Garten Is the Queen of 'Store-Bought Is Fine'—With These 3 Exceptions

As a Former 'Emily,' I Have *Thoughts* on the Starbucks 'Devil Wears Prada 2' Secret Menu

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

Does Yelling Work? Real Moms Say Yes

Family

It's More Than Mom Brain—It's Synaptic Pruning

Parents, Meet Lolos: The Affordable Kid Glasses that Bend, Not Break

I Told Mark Hamill That My 8-Year-Old Roots for Darth Vader Over Luke Skywalker

When the "Finger Princess" Is Your Spouse

Wellness

I Tried The Ranch Hudson Valley. Here’s What Happened When I Gave Up Sugar, Alcohol and My Phone

Yes, ‘Boy Kibble’ Is the Answer to ‘Girl Dinner’

Mind Talks: How to Navigate Mental Health Issues, From MDD to Anxiety

What Happens to Your Brain When You Have Anxiety (Spoiler, It's Not All Bad)

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

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Jillian
Quint

Candace
Davison

Philip
Mutz

Viewers Are Obsessed and Annoyed by This New Netflix Movie—But Here's the Truth About It

'BEEF' Season 2 Is So Different Than Season 1—and I'm Fully Obsessed with It