PureWow: Entertainment, Beauty, Food, Fashion, Family & Home

Whispering Angel, Starbucks, McDonald's, Shake Shack

food / Candace Davison

What’s New in Food This April? A 'Derpy' McFlurry, Pimento Burgers & More

And the return of the Starbucks Unicorn Frappuccino?!

Spring Trends

We sifted through the trends so you don't have to

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Style

Food

Meet Our Team

Jillian
Quint

Candace
Davison

Philip
Mutz

family / Rachel Bowie

30 Best Gifts for New Moms, According to PureWow Moms

Other than an extra pair of hands

Family

Wellness

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

The Latest

PureWow

What’s New in Food This April? A 'Derpy' McFlurry, Pimento Burgers & More

Editors' Picks

Is the Gen Z 'No-Pants' the New Millennial Side-Boob?

I’m a Fragrance Writer—Here Are My Top Picks for Spring

Getting the Biggest Trends for Festival Season Just Got Way Easier—Here’s How to Do the Desert Right with Amazon

20 Bucket-List Mother-Daughter Trips That Will Make You Two Even Closer

Is Viral Olympic Figure Skater Alysa Liu’s Lip Oil Worth the Hype? I Tried It to Find Out

Move Over Butter Yellow, *This* is the It Color of 2026

These Jeans Feel Like Sweatpants, but They’re Hiding a Major Secret (OK, It’s Cashmere!)

Spring Trends

Move Over, Frame Bags—Barrel Bags Are Spring’s New It Bag

Sweatpants Jeans Are the Comfiest Trend RN—Here Are 6 of the Best to Shop

ATTN, Gen Alpha Parents: The Chillet Is the New Alpaca Cut

I’m 5’2”—These Are the Spring Trends That Actually Work for Petites

All the NYC Girls Are Wearing Intimissimi’s Cashmere Ultralight Top

’70s Hair Is Trending—Should It Be?

Most Popular

15 Shows and Movies to Watch This Weekend

82 Easy Lunch Ideas That Are Fast, Low-Fuss and Foolproof

I’m Calling It: Mary Jane Sneakers Are About to Become Spring’s Hottest Hybrid Shoe

Joanna Gaines Called It: This Old-Timey Color Is the “It” Hue of 2026

After the Tormek T-1 Saved My 14-Year-Old Knives, I’d Recommend It to Any Home Cook

Style

Coachella’s Messy Girl Look Is the Y2K Rewind Millennials Have Been Begging For

How PureWow Editors Actually Style Their Adidas Sneakers

Before & After: A Guest Room Transformation Designed for Style and Function

13 Pairs of the Most Comfortable Pants, Vetted by PureWow Editors

Food

39 Spring Cocktails to Toast the New Season

8 Types of Gnocchi for Savoring the Ultimate Italian Comfort Food at Home

17 Delicious, Low-Sugar Cocktails You'll Want to Serve at Every Party

What's New at Trader Joe's This April? Carrot Cake Cream Cheese, Hot Honey Mustard & More

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

30 Best Gifts for New Moms, According to PureWow Moms

Family

I Told Mark Hamill That My 8-Year-Old Roots for Darth Vader Over Luke Skywalker

Does Yelling Work? Real Moms Say Yes

When the "Finger Princess" Is Your Spouse

Tweens Can’t Stop Re-Watching ‘Stranger Things’—But It’s Not for the Reason You Think

Wellness

Yes, ‘Boy Kibble’ Is the Answer to ‘Girl Dinner’

Mind Talks: How to Navigate Mental Health Issues, From MDD to Anxiety

I’ve Had the Birthday Blues My Whole Life, So I Asked Therapists How to Handle It

We Ask a Therapist: How Do I Help a Loved One with Depression?

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

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The 3 Pvolve Pieces Jennifer Aniston Swears By

Joanna Gaines’s 3-Word Advice for Home Design

The Best Cheese & Charcuterie Boards to Order Online (Taste-Tested, with Photos)

I Saw 4 Off-Broadway Musicals This Month—But Only 2 Were Must-See

Retro Varsity Jackets Are Trending for Baseball Season—and Pro Standard's Styles Hit It Out of the Park

Lululemon's New Spring Arrivals Have Me Ready to Work Up a Sweat (in Style)

‘Beef’ Season 2 Is Here—But Did You Know These Two Characters Are Related IRL?

Dylan Efron Reveals His Favorite Zac Efron Movie—and It's Not 'HSM'

Serena Williams’s Daughter Adira Can’t Resist Cake in Adorable Video

I Tried the Viral Ninja CREAMi Deluxe, and It Makes Whipping Up Healthy Frozen Treats *So* Easy

This Secret Olaplex Sale Is Your Answer to Healthier Hair (for Way Less)

12 (Gorgeous) Airbnbs for Large Groups in Los Angeles, from Echo Park to Venice

'Law & Order' Star Chris Meloni Tears Up in Raw Video After Show Cancellation

Serena Williams Just Showed Off Her Dance Moves and, Yes, That Includes Twerking

9 Books I’m Excited to Read This Spring

The 61 Best Mother’s Day Gifts for Every Type of Mom

Come for the Vibes, Stay for the Trends: How Forever 21, Frye and Hunter Set the Scene at Gallery Desert House

Gallery Desert House Is Festival Weekend’s Most Coveted Invite—Here’s What It’s Like Inside

Boudoir Bottoms Are Trending This Spring—and They’re Being Worn Far Beyond the Bedroom

Move Over Butter Yellow, This is the It Color of 2026

Jillian
Quint

Candace
Davison

Philip
Mutz

I Tried the Viral Ninja CREAMi Deluxe, and It Makes Whipping Up Healthy Frozen Treats So Easy