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The Most Unexpected Scent Trend of 2026 Is…Salt?!

The psychology behind the trend is equally intriguing

Summer Fashion Trends

Build your best summer wardrobe

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Quint

Candace
Davison

Philip
Mutz

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I Only Want Friends I Can Fight With

No fair-weather friends here

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Wellness

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Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

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PureWow

The Most Unexpected Scent Trend of 2026 Is…Salt?!

Editors' Picks

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The Ninja SLUSHi Twist Has Made Me the Most Enviable Hostess of the Summer

11 Documentaries for Tweens That They’ll Actually Want to Watch

Before/After: How I Turned My Tiny 15’x15’ Backyard into a City Oasis

The 6 Best Shows of July, Hands-Down

We Taught Our Kids to Be Anxious, But We Can Also Teach Them to Flourish

Summer Fashion Trends

Gap Has Everything I Need to Build the Chicest Summer Wardrobe—and I’ll Prove It

The Throwback Style Cool Women in L.A. Are Wearing on the Weekends

Sorry, Carrie—This Summer, We’re Dressing Like Samantha Jones

15 TikTok-Approved Stylish and Easy Ways to Tie a Scarf

Yes, Ugg Makes Sandals—and These Suede Slides Are Already My New Summer Go-Tos

Why I’m Convinced Margaux Shoes Really Are for *Every* Type of Foot

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Style

Did Gen Z Kill the Smartwatch?

I Got Microneedling and My Marionette Lines Nearly Disappeared

The Denim Trend Gen Z Loves to Hate Is Suddenly Back on the Runway

Is the Manicure Over?

Food

31 Easy August Dinner Recipes to Make Every Night This Month

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The 14 Best Ina Garten Summer Recipes to Serve All Season Long

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

I Only Want Friends I Can Fight With

Family

Is Lighthouse Parenting the Answer to All Our Problems? (A Child Psychologist Weighs In)

8 Kids' Deals I'd Recommend Every Parent Check Out During the Nordstrom Anniversary Sale

The New Marriage Trap Isn’t Divorce—It’s Exhaustion

6-7? Bet? Chicken Jockey?! 30 Gen Alpha Slang Phrases Officially Decoded

Wellness

Daughter Heading Off to College? Here’s the One Conversation You Don’t Want to Avoid

Lindsay Arnold Wants to Replace Your Home Gym with This One $35 Resistance Band

Loneliness Is a New Status Symbol

As I Approach Perimenopause, I’m Thinking About Birth Control Totally Differently

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

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Why I’m Convinced Margaux Shoes Really Are for Every Type of Foot

Jillian
Quint

Candace
Davison

Philip
Mutz