About PureWow

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Editorial Policy

We strive for all stories to be as accurate as possible. Reporting fairly and accurately, without amplifying fear (there's enough of that in everyday life!), is critical to us in earning and maintaining your trust. In reporting and researching articles, writers vet their sources for any competing interests and seek out studies provided by third-party sources.
Read our editorial policy and view our complete list of authors and freelancers.

Commerce Policy:

Our commerce team works to bring you the best products around, period. While we are gifted items to test, we review each one honestly, highlighting its cons as well as its pros to help you make a truly well-informed buying decision. We do not recommend products we don’t genuinely love and use ourselves, and all of our opinions are our own. 
Read our commerce policy.

PureWow Medical & Expert Review Policy

When it comes to writing about health (whether that's physical or mental), PureWow is dedicated to sharing the most up-to-date, inclusive and clinically accurate information. To do so, we rely on a group of vetted experts in the physical and mental health space to review our content for accuracy and integrity. These experts include board-certified physicians, licensed mental health professionals and more, all of whom are just as passionate about providing accurate and reliable health content as we are. Read our medically reviewed by policy.

Privacy Policy

This policy describes how we collect, use and share data that we obtain through your use of our Internet sites, applications, email and newsletter communications, and online services. Read our privacy policy.

PureWow100 Reviews

The internet is full of recommendations, but which ones are truly worth the spend? PureWow editors are constantly testing products—from flake-free mascara to strollers to running shoes—vetting them on a 100-point scale known as the PureWow100. The best of the best gets featured in this review series, so you can separate the legitimately outstanding from the influencer hype. See more on PureWow100.

Happy Kid Awards

Parenthood is hard enough, which is why we’ve made it our mission to share the products that can streamline and bring joy to families’ lives via the Happy Kid Awards. This three-part series—the Happy Baby Awards (aka the only baby registry you’ll ever need), Happy School Day Awards (the ultimate guide to back-to-school gear) and Happy Kid Awards: Best Toys & Games (the wish list to end all wish lists)—features products vetted and tested by PureWow editors and families across the country. See more on Happy Kids Awards.

Gift Guides

No regifting here! PureWow editors scour the market year-round, reviewing the latest launches and tried-and-true best-sellers to bring you thoughtfully curated gift guides for everyone on your list. Each product is carefully selected to ensure that reality exceeds expectations—and you can find that perfect present to make someone’s day, no matter the occasion. See more on Gift Guides.

You can find more information about our Awards and Franchises, as well as how to submit products for awards consideration, here.

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Contact Us for Feedback and Questions

If you have any questions or feedback, please email editors@purewow.com and we'll get back to you as soon as we're able.