Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

SUMMER TRENDS

What’s in (and out) this season, across fashion, beauty and home

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My New Fashion North Star Is…Pam Anderson?

Malibu meets Paris

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Style

Editors' Picks

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

Twee Nails Are Kicking Soap Nails to the Curb

Blokette Core Is the Micro Trend Giving Athleisure a Run for Its Money

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

The 8 Pieces PureWow Editors Get Complimented on All the Time

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

SUMMER TRENDS

Mark My Words: *This* Is the Shoe of the Summer

I Just Spent 3 Weeks in Paris—Here Are the Top 3 Fashion Rules Everyone Abides By

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

Step Aside Pickleball, There’s a New Sport Aesthetic Taking Over Our Summer Wardrobes

Boomers Will Love this Spring Pant Trend (But It Gives Me the Ick)

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Color Drenching Might Be Everywhere, But My Mom’s Been Doing It Since the ’90s

The Hydro Bob Is the It Hairstyle to Take You Into Summer

The Instagram Explore Page Has Spoken: These Are the Top 10 Kitchen Trends of 2025

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

My New Fashion North Star Is…Pam Anderson?

The Latest

I Just Tried a Hair Gloss Treatment, and It’s Giving Glass Hair IRL

Hands Down, Anthropologie Has The Best Halloween Decorations I've Seen

*This* Is the Pleated Skirt You've Been Seeing All Over #RushTok

Meet the Perfect $300 Home Office Chair (It's as Cool & Comfy as One That’s 10x Pricier)

How to Style Straight-Leg Jeans 7 Different Ways

Billionaire Brunette, Ginger Spice and 13 More Fall Hair Colors to Rock This Season

5 Ways to Wear Plaid Like a Fashion Editor in 2025 (Plus One Popular Look to Skip)

Adulting Is Hard, But Your Home Insurance Shouldn’t Be—4 Creators Explain

Here’s Exactly What Reese Witherspoon Smells Like

Queen Camilla Wears Billowy Summer Style That’s a Total Departure from Her Typical Royal Look

Princess Beatrice Channels Kate Middleton in Latest Look (& It’s Perfect for Fall)

The Gen-Z Beauty Trend Charli D’Amelio Wishes Would Go Away Forever

Meghan Markle Busts Out a Memorable Mini Dress Re-Wear & It’s the Perfect End of Summer Look

Want to Smell Like a Duchess? Meghan Markle’s Rumored Wedding Perfume Is Delicate and Bright

Carolyn Bessette-Kennedy Core Is the Trend We Should Have All Seen Coming

Shopbop's Sale Section Is *Stacked* with Finds to Take You from Summer to Fall

Are Faux Freckles Getting Out Of Hand?

Heirloom-Style Furniture is All The Rage—And These Pieces From The Pioneer Woman Look Like They Came from an Estate Sale

After Testing Windmill’s Smart A/C, I Understand the Hype

Has Joanna Gaines Gone Goop?

Mark My Words: This Is the Shoe of the Summer

This Is the Pleated Skirt You've Been Seeing All Over #RushTok

Shopbop's Sale Section Is Stacked with Finds to Take You from Summer to Fall