Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

SPRING TRENDS

What’s in (and out) this season, across fashion, beauty and home

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I’m a Fashion Editor and Here’s Everything I Wore This Week

Borrowing from Tonne Goodman and HBO Max

The Latest

Style

Editors' Picks

Are Barbour Coats Worth the Hype? Here Are My Honest Thoughts as a Fashion Editor and Outdoor Enthusiast

Tubular! The Mall Bangs Are Back and Gen X Is Here for It (Or Not)

5 Rules for Wearing Wide-Leg Pleated Pants as a Petite, According to a 5’ 1” Editor and a Stylist

17 Pixie Haircuts That Will Make You Want to Chop, Chop

How to Wear Ankle Boots with Leggings (Plus, the 2 Pairings You Should Skip)

I Tested the Merit Beauty Collection and Fell in Love with the Simplicity—Here’s What’s Worth Buying

How to Look Better in Selfies, According to a Photographer

SPRING TRENDS

I’m Calling It: These Are the 4 Prints That’ll Be Everywhere This Spring

Nancy Meyers Fans, Meet Your New Aesthetic: Coastal Scandifornia

Millennials Are *Not* Ready for 2025’s Biggest Fashion Trend

ATTN ’90s Girlies: The C-Cut Hairstyle Is 2025’s Answer to The Rachel

Fashion Girlies Are Styling Their Barn Jackets with This Unexpected Item (and I’m Obsessed)

Cherry Cola, Vinyl Espresso & 14 More Trendy Spring Hair Colors to Usher in the New Season

Most Popular

The Boomer Kitchen Trend That’s Officially Out (And What to Do Instead)

The Hydro Bob Is the It Hairstyle to Take You Into Summer

The Kitchen Trend We Called in 2021 Is Finally Going Mainstream, So Prepare to See It Everywhere

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

I’m a Fashion Editor and Here’s Everything I Wore This Week

The Latest

See Ya, Raccoon Eyes: 8 Smart Tips for Easier Makeup Removal

TikTok’s ‘Office Air’ Had Me Paranoid About My Skin—So I Asked Dermatologists

How to Wear Capris as a Tall Person, Because, Yes, They’re Back in Style

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S

How to Keep Your Hair Sweet in the Heat? Festivalgoers Choose Raw Sugar

Our Go-To for a Quick Confidence Boost? A Whiter Smile with Crest 3DWhitestrips

I'm 5'0 and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

Kate Middleton Was Just Spotted Carrying Her Favorite $450 Handbag (Again)

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

Expecting Your Period While on Vacation? Here’s What to Pack

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

Color Drenching Might Be Everywhere, But My Mom’s Been Doing It Since the ’90s

The Most Comfortable Reading Pillows of 2025, Vetted By Our Editors

Kate Middleton Dazzles on Palace Balcony—But I Can’t Get Over What’s Around Her Wrist (and Its Connection to Diana)

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

The 12 Best Jeans at Abercrombie & Fitch, According to PureWow Editors Who Tested Them All

All the Astonishing Looks from the 2025 Met Gala Red Carpet

Twee Nails Are Kicking Soap Nails to the Curb

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

I Just Found 12 Patio Furniture Pieces That Look 10x More Expensive Than They Are

Millennials Are Not Ready for 2025’s Biggest Fashion Trend

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)