Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

COOL WEATHER TRENDS

What’s in (and out) this season, across fashion, beauty and home

Slide 1 of 6

My New Fashion North Star Is…Pam Anderson?

Malibu meets Paris

The Latest

Style

Editors' Picks

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

Fall Trend Alert: The Ripped Bob Is Kicking All Other Short Haircuts to the Curb

The 3 Rules of Wearing a Jean Jacket in 2025

My New Fashion North Star Is…Pam Anderson?

If You Buy 1 New Coat This Fall, Make It *This* Trending Style You Can Wear with Almost Anything

How French Women Stay Chic When It’s Freezing Outside

Everything You Need to Build a Winter Capsule Wardrobe That’s Both Chic *and* Warm

COOL WEATHER TRENDS

The Blurred Lip Is My Favorite French Woman’s Makeup Hack

13 Head Scarf Styles for Bad Hair Days and Beyond

I Tried 10 Pairs of Madewell Petite Jeans—Here Are the 3 I Loved Most

Are White Kitchens Over?

Ugg Has Entered Its Ballet Flat Era

This Color Trend Is About to Take Over Homes in 2026

Most Popular

Can You Wear White After Labor Day? The Answer Is More Complicated Than You Think

19 Things We Wish Men Would Stop Wearing ￼

The 36 Best Haircuts for Round Faces

I’m in My Mid-30s and Refuse to Wear Foundation—Here’s the Skincare Routine That Lets Me Go Bare-Faced

Everything You Need to Know About a Brazilian Blowout (Including Before & After Pics)

My New Fashion North Star Is…Pam Anderson?

The Latest

Merit Just Dropped New Sets of Its Best-Selling Beauty Products (and You Can Save Big on 'Em)

These New Ugg Styles Are About to Pop Up on Cool Girls Everywhere This Fall

As Told to: My Journey of Removing My Pandemic Tattoos

These Petite Jeans Are the Style French Girls Live In. I Tested the Fit

Bye-Bye True Blue: These are the New Coastal Colors for 2026

Review: The De’Longhi Dedica Duo Is the Ultimate Espresso Machine for Newbies

The 18 Best Haircuts for Heart-Shaped Faces

These Shoes are My Secret to Easy & Comfortable Air Travel

From Bree’s Kitchen to Gaby’s Glam—'Desperate Housewives' Interiors Are Having a Moment

Taylor Swift Just Wore the Ultimate Cozy-Cool Uniform for Fall—Shop the Look

Bye, Bye, Pastels. Jewel Tones Are Coming for Us This Fall

The 40 Best Short Haircuts for Women in 2025

No One Does Moonlit Vamp Like Jenna Ortega

Before & After: What 10 Years of Accutane Did for Me

5 PureWow Editors Give Their Honest Thoughts on Anthropologie’s Best-Selling Tobie Dress

Skip Carving—Collaging Pumpkins Is the Hottest Trend of Halloween 2025

Mark My Words, This Super Old-School Shoe Is About to Make a Major Comeback

I'm Asked About These Shoes EVERY Time I Wear Them

I’m a Plus-Size Fashion Editor & Here Are 15 Items I’m Eyeing for Fall

Samsung Frame TV vs Hisense Canvas TV: Which is Better? I Put Both to the Test

If You Buy 1 New Coat This Fall, Make It This Trending Style You Can Wear with Almost Anything

Everything You Need to Build a Winter Capsule Wardrobe That’s Both Chic and Warm

19 Things We Wish Men Would Stop Wearing