The Sephora Savings Event Has Arrived—These 31 Beauty Scores Belong In Your Cart (and Your Vanity)

Christmas came early to our beauty cabinets

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Sephora Savings Events 2026
Sephora

Forget the tricks and treats—skincare, makeup and perfume are all I can think about this weekend thanks to the 2026 Sephora Savings Event. The retailer’s seasonal beauty bonanza—featuring up to 20 percent off almost everything, plus 30 percent off the entire Sephora Collection—is officially back from Oct. 30 through Nov. 9. As always, only Sephora Insider members can save on must-haves like the Summer Fridays Dream lip oil, Fugazzi Miauw Miauw eau de parfum and more once the sale opens for their membership tier. Speaking og, here are the dates and discounts for each tier with coupon code ALLONSALE:

  • All Beauty Insider members: Save 30 percent on the Sephora Collection
  • Rouge members: Save 20 percent sitewide from October 30 through November 9
  • VIB members: Save 15 percent sitewide from November 3 through November 9
  • Insider members: Save 10 percent sitewide from November 3 through November 9

Not yet a member? Now’s the perfect time to join. Membership is free, and you’ll be able to shop the sale in a few days—plus, you’ll earn points year-round for exclusive perks and early access to future events. If that sounds exciting, just wait for what’s coming up next...

I've rounded up the 31 buzziest (and editor-approved) products you can shop now or add to your wish list for later—including the Biodance Real Deep mask gift set and the brand new Dyson Airsmooth styling dryer brush you’ve seen all over TikTok. Have more questions about the Sephora Savings Event? Head to the FAQ section at the end of this article for more details.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

This vegan lip oil is worth nabbing in every color, and I'll tell you why. For starters, the lip-smackin' formula is blended with *nine* moisturizing plant oils (including castor, shea and avocado), so you can look forward to long wear, deep hydration and a high-shine finish. "This [lip] oil is so silky and smooth on the lips!" one reviewer gushed. "Very moisturizing and shiny. This shade is rosy but sheer and delicate...I was surprised that it has no scent, but overall, it’s popular for a reason!" At this price, it really may be worth grabbing in as many colors as you can.

Whether you want a smooth blowout or a head full of cascading waves, this multi-styler from Dyson will get the job done and then some. (No, I'm not hyping it up—just read PureWow's former Beauty Director's review of the OG Airwrap.) The updated version has the same innovative Coanda airflow technology, which uses not one, but two jets of high-velocity air to smooth out strands as it attracts and self-wraps them around the barrel. What's new though is the intelligent heat control, which constantly measures and adjusts airflow temperature to help prevent heat damage. And, yes, it still comes with six attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways *and* a volumizing brush to help you achieve a bouncy 'do. This set also comes with a storage case and a filter cleaning brush, so it's all you need to pull off a quality blowout from home (or on vacation).

PureWow readers and editors alike are hooked on this luscious face cream that left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. The cult-fave product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock-full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. I, for one, am stocking up.

Fact: This serum is a popular pick among PureWow readers, as it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition and restore lashes to their fullest potential. And the results speak for themselves, at least according to one former PureWow editor who claimed she was constantly asked if her lashes were real after using the serum. A standard tube should also last up to three months, which is good news because, in my experience, you have to consistently use the serum to see full results sooner rather than later (but trust me, it's worth it).

Add this lip mask to your nighttime routine, and I can guarantee you'll never want to go to bed without it again. The rich formula features an antioxidant berry blend that softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish as you snooze, so you wake up with a soft, smooth pout that's prepped for your lip gloss. Former Beauty Editor Chelsea Candelario can attest that it works wonders on dry, chapped lips (why else do you think she gave it a 95 out of 100 in a PureWow100 review?) and I can confirm that this berry flavor in particular smells *amazing.*

A little birdie told me you’ve been searching for a new autumn scent. Well, this warm and spicy fragrance features notes of milk, tuberose, roasted almond and vanilla, resulting in what one reviewer describes as "fall in a bottle." Another buyer confirmed that this eau de parfum “lasts all day long,” so you can spritz it on in the morning and smell amazing 'til nighttime.

Why are beauty buffs like ourselves still talking about this anti-frizz spray that went viral on TikTok a few years ago? Well, because it still makes hair essentially waterproof *and* appear as shiny as glass. Its humidity-resisting formula pretty much acts like a raincoat for your locks, sealing down the cuticle and wrapping each strand in flex-elastic polymers so you get a glassy 'do free from frizz and flyaways. Former PureWow editor Sydney Meister put it to the test to see if it really lived up to the hype, and indeed, it made her hair feel as smooth as a "silk scarf" (her words!). It also helped reduce poofiness, so if you're hoping to tame your frizz through the holiday season, this spray is just the ticket.

Not your basic sunscreen, this broad-spectrum formula (and K-beauty cult favorite) is packed with hyaluronic acid and niacinamide to hydrate and brighten your skin—without leaving a white cast. Meanwhile, SPF 50 protection shields your face from harmful sun rays, so you can take a brisk morning walk fretting about potential skin damage. As one reviewer confirms, Beauty of Joseon's sunscreen also "doesn’t have that greasy residual feeling most SPF has" and "works great under makeup." Now you know why it's always flying off the shelves.

There's nothing better than a multitasking hair product, and you’ll see once you get your hands on this styling cream. Whether you want to instantly tame baby hairs, define curls or get a glossy boost, this Dae cream does it all with the help of dragon fruit, prickly pear seed oil, and meadowfoam seed oil. As if it couldn’t get any better, it comes in a purse-friendly size, so you can touch up your 'do all day.

When it comes to this beloved oil, one former PureWow editor swears that it transformed her skin in just *two* months. You can read all about it in her full review, but if I were you, I would add it to my cart ASAP because she said it not only helped brighten her complexion but also minimized her dark spots, thanks to a high dose of vitamin C (15%, to be exact). According to the brand, additional hero ingredients like golden turmeric and cranberry seed oil work together to even out and hydrate skin for a more youthful appearance. Use it at night to lock in hydration, or in the morning to give your makeup a glowy base.

One editor reviewed the entire Merit beauty collection for a PureWow100 story. While she pretty much fell in love with everything she tried, the brand's hybrid foundation and concealer stick was easily one of her favorites. "The light-to-medium coverage applies and blends like butter, leaving a natural finish that reduces the appearance of dark spots and acne without making it completely disappear," she explained in her review before confirming that it's become one of her go-to products for everyday wear. If you ask me, it has a high potential to become yours, too, especially since its formula (featuring sea daffodil extract and fatty acids that condition the skin and lock in moisture, per the brand) is buildable, so you can go from a natural look to a glam beat in just a few swipes.

IDK about you, but I can't resist trying a new skincare tech device. This futuristic wand uses dual-frequency ultrasound technology, which has been clinically proven to firm and tighten skin while boosting its radiance. It has three modes—Focus (Radiance), Inner (Hydration) or Tension (Firming)—and only requires one 12-minute session per day to start seeing results.

Get ready to turn your shower into a 5-star spa. Unlike ordinary body washes, this fatty acid- and oil-infused product is meant to nourish and protect your skin barrier, not leave it stripped and dry. It also boasts expensive notes of cashmere wood, vanilla and bergamot to not only cleanse and hydrate, but to also wrap you up in a sensorial, fragrant experience every time you use it. Don't believe me? Just take it from this reviewer: "I just tried a sample of this and immediately added a full size to my cart. It smells divine and leaves my skin feeling like silk. Obsessed is an understatement."

Want to achieve the ultimate French girl blurred lip? Pick up a tube or two of this luscious lip balm that's designed to do just that. It has a hydrating formula powered by vegan prickly pear PDRN, hyaluronic acid and panthenol, with a lightweight feel and matte finish that gives it a sexy, lived-in look as soon as you swipe it on. "This balm is perfect for daytime use and for a night out (adding some gloss!)," said one buyer. "I love that it does not dry out my lips, stays put (color does not bleed onto drinkware) and adds a bit of pop! The blur is subtle and a fun touch for a truly matte presentation."

Flawless skin, coming right up! These popular Real Deep masks from Biodance are packed with unique blends of niacinamide, collagen and sea kelp—each targeting specific skincare concerns like brightening dark spots and minimizing pores. Since they come in a pack of four, it wouldn’t be a bad idea to stock up while they’re as low as $15. Trust me, they make perfect stocking stuffers.

What's better than a buildable *and* hydrating blush? A buildable and hydrating blush that stays on all day and can fit into your pocket. Candelario tried it and found that it complemented her skin tone beautifully. She also confirmed that a little goes a long way. "All I needed was a dot of product and started blending it upwards with a brush, or even my finger," she explained in her review. The product is formulated with peptides and tamanu oil, so you can also use it on the lips to get the most bang for your buck (hello, multitasker!).

This plumping and hydrating moisturizer—which has a stamp of approval from Meghan Markle—is meant to visibly reduce lines, seal in moisture and make skin glow from the inside out. Thanks to its antioxidant-rich formula—featuring hyaluronic acid, Japanese purple rice and a biomimetic lipid blend of squalane—it also has a high chance of protecting skin from free radical damage. "It’s worth the price, you only need to use a little product so it’s going to last you. My skin is dry and dull, and this brings my skin back to life. It’s lightweight, smooth, silky and the scent is subtle but nice," gushed one buyer. No wonder the Duchess of Sussex is a fan.

PureWow VP of Editorial Content Candace Davison says *every* time someone compliments her skin, it's because of these self-tanning drops, which are meant to be mixed into your usual moisturizer. You can read about it in her full review, but to put it in a nutshell, she is obsessed with the non-sticky formula and the streak-free glow she gets after every application. And this upgraded, fragrance-free formula features several of your favorite ingredients (including niacinamide, hyaluronic acid and azelaic acid, to name a few).

I'm ob-sessed with this liquid blush, and I'm hardly the only one. Nine, I repeat *nine,* PureWow editors put it to the test for an honest, in-depth review, and we all agreed that it was worth the hype. Bottom line: "This is a great buy for anyone looking for an easy product to add to their makeup routine that won’t cause breakouts, has great color payoff, a wide shade range and will last a while. The only thing to keep in mind is that literally, just a dot will do unless you want a heavily flushed look," PureWow SEO Editor Marissa Wu explains. And I couldn't agree more, so obviously, I'll be scooping up another matte and dewy shade during the sale. Thank you, Selena Gomez!

Want to smell like royalty (literally)? If you answered yes, there's no question whether you should secure this Kate Middleton-approved perfume for less. One former editor tested the Princess of Wales' signature scent for a PureWow100, which they describe as "heavy on the citrus with some sweetness and floral undertones...[It] feels like old money in a bottle." They also had good things to say about Meghan Markle's favorite fragrance from the brand, Wood Sage & Sea Salt. So take your pick, but hurry—the royals might be shopping 'em as we speak.

If you’ve been waiting for Dyson to drop a dryer brush, it’s here! PureWow Senior Commerce Editor Stephanie Maida—who’s been a fan of the Revlon One-Step for years—had the opportunity to review the new tool and, unsurprisingly, she was not disappointed. After all, it measures air temperature over 20 times a second to protect hair from heat damage. It also has anti-snag bristles that, Maida explained, “though densely packed and sturdy, are able to bend and snap right back into place.” She also shared that it took her 13 minutes and 23 seconds to take her butt-length locks from wet and wavy to dry and straight.  So, it’s safe to say it’ll cut your drying time down and give you salon-quality results.

Behold, the easiest way to look like you just came back from vacation—whether or not you actually went on one. When one PureWow editor finally gave these bronzing drops a try, she was totally won over by how easily the lightweight, warm-hued and subtly metallic drops mixed in with her face cream. Plus, she said, "Three drops were just the right amount to give me a soft, sun-kissed look. Or, at the very least, make me look more awake." Thanks to its Matrixyl 3000 peptide blend, you can look forward to more than just a gorgeous glow—the brand claims the formula can also help minimize the appearance of fine lines and wrinkles, and improve skin elasticity and resilience. So run, don't walk, to get this must-have for as low as $31!

This Olaplex conditioner is countless buyers' secret to achieving soft, shiny hair after every wash. Better yet, thanks to the brand's patented bond-building technology, it doesn't just make your hair look and feel better, it actually helps repair damage and split ends. Plus, it works for all hair types, from curly to straight, thick to fine. But be warned—you may never want to use another conditioner again. Just take it from this reviewer, who wrote, "I have tried countless conditioners. My hairdresser recommended this product and, wow! [It's the] best conditioner I have used. My hair is in the best condition it has been in years." In that case, I'll take two bottles, please!

We all have hair goals, but if yours has to do with restoring your strands to their soft, smooth and bouncy selves, this TikTok-favorite hair mask may be your answer. Claiming to repair your hair on a molecular level, the mask uses the patented K18Peptide "to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic." The results speak for themselves; in a clinical study on bleached hair, 82 percent of users claimed it helped restore damage after just two uses, which is reason enough to scoop it up on sale. However, if you need more convincing, just know that Candelario tested it and found that it really did make her hair softer and more manageable.

While several PureWow editors are obsessed with this cult-favorite product, I'll let Wu give you the 411: "I didn’t see an immediate response the first day, but five days later, most definitely do," she raved in her review. "Pigmentation and bumps from old scars have definitely cleared up and shown good improvement. Pores on my nose and between my eyebrows have also reduced in appearance and remained clear." I'm not surprised—the potent formula features everything from lactic acid and licorice to lemongrass and aloe, and together they work overtime to slough off dead skin cells, clear your complexion and leave skin feeling soft and smooth. Plus, the formula purportedly helps to boost collagen production for more youthful-looking skin in the long run. So if there's any product you *100 percent* want to buy during this sale, it's definitely this!

This daily facial spray from Tower 28 has become a gym bag staple since it went viral on TikTok. Why did it go viral, you ask? Probably because of its immediate skin-soothing effects that totally hit after a sweaty workout. "My skin felt calmer and hydrated," Candelario explained in her review, adding that using it consistently also helped minimize redness, soothe irritation and prevent future breakouts. I must admit, I'm not surprised. After all, it contains buzzy hypochlorous acid—a naturally occurring organic compound that can help with various skincare concerns, from acne to rosacea. At this price, it's worth giving it a spritz yourself!

These under-eye masks are perfect for on-the-go use (planes included), and they'll come in handy on nights when you want to dial up the self-care (or mornings when you neglected it the night before). They come in a pack of six, and each mask contains caffeine, kojic acid and arbutin, which all together help to revitalize and soothe the area. They're practically shots of espresso in a patch.

Want to even out your complexion *and* get a glow that you can see from across the room? I can confirm: These skin-resurfacing glycolic and lactic acid peel pads can help you get there in no time. One former staffer put the Extra Strength version to the test and noticed a difference in her skin texture after the very first use. She shares in her review, "[My skin] felt smoother, but not tight like it once had with my old scrubs...[after regular use] my pores are smaller, my skin is more supple and a stubborn acne scar on my nose has begun to fade." These original pads share the same core ingredients, so I have no doubt that they work just as well (and, as a bonus, are better for sensitive skin).

Not only does Kate Hudson swear by this microcurrent device, which stimulates the skin to help tone, lift *and* contour the face almost instantly, but so do quite a few PureWow editors. "The first time I used the NuFACE Mini, I swore I saw instant results; four years later, I stand by that," Maida shared in her review of the original Mini, adding that it helps her cheekbones pop and makes her jawline look sharper. This newer version is slightly smaller, and it connects directly to the brand’s app for more personalized treatments and tracking. And did I mention that it comes with an Aqua Gel activator, Silk Creme activator and applicator brush to get you started?

This luxurious serum from Clarins—yet another beauty brand loved by the royals—went viral on TikTok because users swear it makes skin smoother and more lustrous looking, even under makeup. It's formulated with 21 potent plant extracts (including turmeric, which is known for its brightening benefits), and all it takes is just *seven days* to see results, ranging from visibly firmer skin to revived radiance. How can you resist?

I can think of a million reasons why you should stock up on this retinol eye stick, but I'll just keep it short and sweet and say it helped lighten several PureWow editors' dark circles, which you can read all about in this review. Swiping it on in the morning can also feel super soothing, according to one former PureWow editor, since your skin should drink the potent retinol and nourishing peptides right up. The fact that the mess-free balm recently got a new and improved jelly formula? Even better! But you won't really know just how good it is until you give it a go yourself.

Frequently Asked Questions

What Is the Sephora Savings Event?

The Sephora Savings Event is one of the biggest beauty sales of the season. Not only can Beauty Insiders score 30 percent off the Sephora Collection, but they can also save up to 20 percent on almost everything else, depending on their membership status.

Not a Beauty Insider member? Sign up for free to instantly gain Insider status and get ready to save big on a slew of editor-approved beauty buys—including Augustinus Bader The Rich cream and the Laneige Lip Sleeping mask.

How Often Does Sephora Offer 20% Off?

Sephora offers 20 percent off sitewide only a few times a year—usually in April, August and November. In other words, you likely won’t see savings this big on beauty favorites at Sephora again until next year. So trust me, you don’t want to miss this sale.

Can You Use Coupon Code ALLONSALE to Save Up to 20% More Than Once?

Good news: There's no limit on how many times you can use coupon code ALLONSALE through Nov. 9. So if you forgot to buy something (say, the Rhode Pocket blush) the first time around, don't worry. You can keep shopping and saving with the same code until the sale ends. Plus, all Beauty Insider members can get 30 percent off the Sephora Collection during the event—so don’t be surprised if you go on two or three shopping sprees before it’s over (I know I will).

Are There Any Restrictions?

Yes, a few restrictions and exclusions apply during the Sephora Savings Event in 2026. Each shopper is limited to purchasing two Dyson items and three Shark Beauty items. In-store services, returns of previous purchases and gift card purchases are also excluded from the promotion.


Destinee Scott Editor Bio Pic

Destinee Scott

Contributing Editor, Sales and Deals

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

about face matte fluid eye paint review chelsea candelario

Chelsea Candelario

Former Beauty Editor

  • Wrote trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Six years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.