Let early spring 2025 be forever known as the dawn of the “morning shed” video, wherein people posted clips of unpeeling elaborate overnight grooming potions and devices from their body in order to emerge ready to face the rigors of late stage capitalism. At first glance, these seem clownish and fantastical, but after watching dozens of them, I felt a stirring. I have a weak jawline! I have a chubby little double chin! And most importantly, I have $14 to buy a chinstrap on Amazon that promises to improve those conditions without medical intervention. I decided to give it a test.
I Tried TikTok's Beloved $14 Chinstrap to Make My Jawline More "Snatched"
I used it for a month, here’s the deal
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Published Jun 30, 2025
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Original photo: Dana Dickey, Product: Amazon
What is a Chinstrap?
Sold online as a “lifting mask,” the TikTok chinstrap is a wide stretchy polyester band that users wear as a part of their overnight beauty regimen. It’s meant to be worn after cleansing, toning, moisturizing and treating the skin, in order to create the appearance of a more lifted lower face, more defined jawline and less pronounced double chin. There are multiple chinstraps—oops, I mean “lifting masks”—on the market; in the six weeks since I purchased mine, the Juska Reusable V Line Lifting Mask, it has sold out on Amazon. Similar designs include the Juskaa Chin Mask for Sleeping ($14; $10) which has an extra little set of Velcro wings to adjust along the cheeks, and the Jusron Mask Chin Up Face Mask ($22), an iteration that’s made of food-grade silicone with small performations in the chin to promote air circulation.
What Do Doctors Say?
Interestingly, chin straps have been recommended by doctors for use in tandem with CPAP machines, in order to stop air leakage during sleep. And some disordered sleepers swear by chin straps to eliminate snoring, although studies have proven that a chinstrap alone won’t prevent the problem. So, my takeaway is that chin straps can be useful for sleep issues, but according to dermatologists, not for eliminating double chins or as at-home face lifts.
Dr. Abigail Waldman, a dermatogist in Massachusetts, took to TikTok to criticize the product, saying in one clip, “it makes no sense…at night we rest and actually gravity is not pulling down on our face. Maybe you reduce a little bit of swelling you get from lying down at night, but it’s really over the top, and that swelling’s going to go down with gravity anyway.”
My Review of the Chinstrap
My first thought upon taking my chinstrap out of its tony box: It’s so cute, in a kind of ‘50s retro lady housewife way. Then I unfolded the four-inch wide, 16-inch-lng stretchy pink fabric and gave it three firm stretchy pulls, per the box’s instructions. Next, I centered it on my chin, pulled each half upward toward the crown of my head, aligning my ears with the holes in the fabric and Velcro’ed them together. Et voila! Instant headache…it was too tight. I loosened the straps a bit to a comfortable tension—I could feel it pulling without cutting off my circulation, then kept it in place for a half hour. The instructions say to work your way up to sleeping in it, starting with half-hour and hour-long intervals.
After an hour, I didn’t see any improvement, and actually noticed I looked worse, since the front part of the mask had left little marks on my skin, similar to the experience of TikTokker Charxstyle.
But I soldiered on. After a week, I started sleeping in the mask, which wasn’t easy; at first, I could only fall asleep with it on if I’d had a really hard workout, since then I was so exhausted I would have fallen asleep under any circumstances. Even then, I would wake up halfway through the night to tear the mask off. Frustrated at my failure to thrive in the TikTok chinstrap, I tried a new tack—pairing it with firming and tightening products targeting the chin and neck area. When I slathered StriVectin Tighten & Lift Advanced Neck Cream or Shani Darden Hydration Peptide Cream on my neck and jawline before strapping up, I noticed a real difference that lasted all day.
And while I don’t see any permanent reversal in my jaw and chin after using the chinstrap, I did notice effects lasting all day when I wore it for an hour, plus targeted topical lotions in the morning.
My Final Word on the Amazon Chinstrap
I like having this in my beauty arsenal for special occasions, like weddings and benefit parties where I know there will be a lot of pictures taken, and I have a few hours to prepare. I’d use this after my gua sha facial massage and facial toning device. But as an everyday part of my regimen? I’m not sure the relatively incremental improvement is worth the time and discomfort. That’s just me…if you have a whole Ringling & Bros.-worthy overnight process, definitely add this in. Just don’t join it too tight, or you’ll be shedding the tears of a clown.
