PureWow Editors Have Tested Hundreds of Products This Year, and These 12 Are Definitely Worth Buying

They're the best of the best

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best products of 2025 collage
Dasha Burobina for PureWow

When PureWow editors aren't scoping out the top shows and movies to watch, whipping up the best breakfast recipes or scouring the internet for can't-miss sales, we're testing products. Yep, on our quest to always find you the best of the best, we spend time testing *hundreds* of products every year to find out what's worth it (and what's not). And while I could go on for days about some of the faves I've found this year alone, these 12 editor-tested items are standouts across categories.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

"As soon as I slipped this coat on, I knew it was worth it. The merino wool has a luxuriously soft brushed finish, and feels quite thick and warm."—Steph Maida, Senior Commerce Editor

"My skin just feels so clean after I use this bi-phase formula—I don't have to go over it with a toner pad or anything after to feel like my pores are totally clear."—Natalie LaBarbera, Associate Commerce Editor

"To be honest, I wouldn’t usually drop nearly $150 on a pair of jeans, but the quality, combined with the fact that they fit like a glove, made them worth my while (and my hard-earned cash)."—Steph Maida, Senior Commerce Editor

"Sleek, stylish and built to last, the Burrow Span Sleeper Sofa puts all other pull-outs to shame thanks to its smart features, comfort and high-quality design."—Catrina Yohay, Executive Managing Editor

"[This viral blush] melted nicely, and left a soft, satiny finish minus any greasiness. Plus, it's buildable and layers well with other makeup."—Chelsea Candelario, Beauty and Cultures Editor

"[These sneakers are] super lightweight, but still have plenty of cushion in the footbed to keep my arches happy throughout the day."—Abby Hepworth, Fashion Editor

"These pants are incredibly comfortable but also so flattering thanks to their "magic fabric" that's designed to be both stretchy and sculpting."—Natalie LaBarbera, Associate Commerce Editor

"Side sleepers, back sleepers, hot sleepers, tossers-and-turners, rejoice—this mattress is truly  for the people [thanks to its] unparalleled comfort and built-in cooling features."—Catrina Yohay, Executive Managing Editor

"This scrubbing mop does a great job cleaning dirt, grime, stains and more, and I didn’t notice any streaks on my floor since the pads move in a circular motion."—Pamela Masin, Director of Affiliate Strategy

"I gasped when I first tried on the new No Line version of lululemon's famous Align leggings—they're *so* much more comfortable and I didn't have to adjust them once while working out."—Natalie LaBarbera, Associate Commerce Editor

"I have never had an easier time flipping, scrambling or sautéing [than I do with this titanium pan. Plus, it's dishwasher-safe and made without forever chemicals.]"—Candace Davison, VP of Editorial

"The real draw for me with this mask was the eye-cooling technology. I used it along with the LED treatment, and it truly felt like an all-around facial."—Chelsea Candelario, Beauty and Cultures Editor


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.