How to Keep Your Hair Sweet in the Heat? Festivalgoers Choose Raw Sugar

Welcome to the Raw Sugar Roundup hosted at Gallery Desert House, where guests got hairstyle refreshes and sampled some of Raw Sugar Hair’s most hydrating products.

If there’s one thing we know about Raw Sugar, natural and effective ingredients are a high priority for their products—and what better way to put them to the test than in the desert heat? Festivalgoers were able to choose from a handful of hairstyling services at Raw Sugar’s pop-up salon, experiencing the products’ powers firsthand.

The “Head in the Clouds” hair service offered our attendees a soothing scalp massage. Although when you’re not out at one of the hottest parties in the desert, you can still give yourself an in-depth scalp treatment at home with Raw Sugar’s Rosemary Vinegar Hair Rinse: a product that refreshes and invigorates hair in between washes.

Guests like fitness trainer and model Katie Austin opted for the “Desert Dry Styling” service, which used Raw Sugar products to give some oomph to festival hairstyles—aka, sleek ponies, space buns and more. They also could get some additional bling with the “Charmed I’m Sure,” where stylists added charms and other hair accessories to the refreshed hairstyles, ~truly~ completing the look.

Attendees also walked away with a collection of Raw Sugar products to help them keep the hair hydration going, including the Moisture Smoothie Shampoo and Conditioner, the Multi-Miracle Hair Mist, the Healing Power Hair Masque and more.

Guests’ hair wasn’t the only thing that needed to stay hydrated in the California sun—and Raw Sugar definitely delivered at the food and bev station. With healthy snacks like pita and baba ganoush, fruit cups and more, as well as hydrating juices and coconut water, attendees were fully equipped to stay satiated and cool in the heat.

The bottom line? The Raw Sugar Roundup was a huge success, and our festival friends got to experience the magic of the brand’s clean haircare line, while getting personalized hairstyles and sipping on refreshing sips to boot. Sounds like a pretty fab day to us.

Guests received hair refreshes of their choosing.

After a spin in the stylists’ chairs, guests were able to grab sips and light bites at the juice bar.

The Raw Sugar gifting wall—fit with products for any and all hair needs.

Desert heat is no match for Raw Sugar.