Vacation is a SPF brand that leans into ‘80s nostalgia with its fun packaging, though it’s serious about protecting your skin too. It was developed by Dr. Elizabeth Hale, a board-certified dermatologist, senior vice president of the Skin Cancer Foundation and a chief medical advisor for the Vacation Sunscreen Corporation. The brand’s mission is to create products “where the best in modern skincare science meets a sensorial experience that is designed to transport you to paradise.”
Aside from containing gentle ingredients—like aloe vera and hyaluronic acid—the packaging is ultra cool and every product has a distinct scent that elevates the traditional ‘sunscreen’ smells we grew up with . Featuring key notes of banana, coconut and pool water (yes, pool water), pool toy *and* swimsuit lycraIt, the brand’s products are designed to transport you to tropical getaway.
How I Tested Vacation
While I already owned two tubes of the Classic Lotion, I researched the brand’s other best-selling products, then took them on, well, vacation. I spent a week under the hot Florida sun and sailing in the Caribbean to really test out their sun protection, quality, finish and longevity. Here’s what I discovered.
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here. (Vacation’s score is an average of all products tested.)