I’d heard the phrase “mental load” before, but it wasn’t until I had kids that it really clicked: Oh. Managing your own life is one thing—even your life plus a needy pet. But running a household? That’s an entirely different beast. Sure, you can outsource groceries, cleaning, laundry, even organization. But the invisible stuff—the intangibles—fall to the people living inside those four walls. And that’s where the family calendar comes in. Whether it exists only in you and your spouse’s brains, on a sprawling Homegoods piece hanging in the mudroom or a shared Google Cal, the comings and goings of life in any family have to be managed. And so much of the time, it falls solely on women. On me. I felt like my brain was breaking. And breaking under the pressure of banal things—vet appointments, school forms, communication with doctors over eczema creams. I would look at our overgrown lawn, hungry weeds taking over—completely unrelated to the aforementioned tasks—and be brought to my knees in overwhelm. I was drowning in the minutiae of family logistics.
So I turned to the experts, including Jessica Koosed Etting, founder and CEO of Jam, a family logistics management app created for this very issue. Her first response was simple but firm: the calendar should never be one person’s job.
And yet, even knowing that, I still found myself asking: OK, but how? How do you actually get your partner to carry the load without handing them an instruction manual for every single task? That’s when I learned the phrase that changed everything—and finally got my husband to take share the burden of the family calendar.