When it comes to kids’ clothing brands, Monica + Andy is a household name—I brought my own little one home from the hospital in a rainbow top knot cap adorned with the brand’s signature elephant logo. From personalized baby blankets to the most adorable clothing collabs (including over a dozen collections my Disney-loving heart can’t get enough of), this brand has been doing it right for over a decade. And now, they’re adding a new category to the beloved lineup, and this one is all about bathtime.
Over the past few years, the industry push for “clean” baby products has grown exponentially, with almost 60 percent of parents saying that natural ingredients are the single most critical factor when selecting baby care products. With heightened awareness around harsh chemicals, parents are searching for products they can feel good about, but higher formulation standards usually come with higher retail prices. So, you can imagine my surprise when I saw that most of Monica + Andy’s baby care products were priced at just $10 (with the entire lineup sitting under $20).
