I Thought These 24 Amazon Fashion Finds Were Designer Pieces at First Glance—and They’re All $200 & Under

Prepare to do a double take

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If I could have a wardrobe full of covetable designer duds, I absolutely would, but unfortunately, that’s just not realistic given my current shopping budget. Yet, my inner fashionista refuses to be deterred and thus, uncovering lookalikes for a fraction of the price has become one of my favorite activities. Currently, I’ve set my sights on Amazon, and am more than pleased to report that the online retailer houses a slew of designer-inspired gems that won’t break the bank. I'm talking platform oxfords ($42; $38) à la Prada, a quilted bag ($24) that's reminiscent of Chanel's iconic flap bag and coat ($54) that feels like the Royal-approved Barbour wax jacket.

I’m more than happy to share all my hard work—no gatekeeping here! So without further ado, here are 24 Amazon finds that I thought were designer at first glance, starting at $11.

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This winter I finally caved and bought a Canada Goose parka. (Granted, I found it secondhand on Poshmark for 50 percent off.) If you, too, are tired of being cold, this Fitouch down parka is a great alternative with a similar look, for a fraction of the price. (Even at half off.) It claims to have 750 fill power—and, for the record, my Canada Goose comes in at 625. What I'm saying is that this is practically guaranteed to keep you toasty.

The Coach Brooklyn hobo bag has been all over New York. One glance and it's easy to see why. The tote is roomy and functions as a work bag, but feels trendy enough to take to dinner. It's also playing into the slouchy Y2k aesthetic going around right now. This vegan leather alternative nails the shape but is under $30, plus it comes in fun colors like seafoam green and a wine red.

Those classic clover necklaces from Van Cleef & Arpels have adorned the necks of royals and influencers alike. While the real thing can cost you over $2,000, this lookalike of the preppy staple is less than $20 and fits in with the whole tenniscore vibe. It comes in eight color options, but fair warning: It's not meant for daily wear, as the gold plating may fade over time.

With Poetcore all the rage, Rowing Blazers is primed for a surge in popularity. It first landed on my radar when Laufey professed her love for the brand. They make tons of preppy stables, including their iconic rugby shirts. While they normally run $150+, this similar style is under $25.

The belted bag only the insiders are talking about? The Ferragamo Hug. It's got the street style stamp of approval (I spotted one in NYC the other week) while also winning over leather-smiths. However, the starting price is $2,000+. For under $200, you can pick up this rather verisimilitudinous rendition, which is also available in red and forrest green.

Everywhere I turn in New York, I spot a pair of loafers. Some are chunky platforms. Others are sleek pennies. Of course, one of the most iconic pairs is Gucci's horsebit loafers, which retail for a cool $1,090. For about $50, you can snag these (leather!) babies in a myriad of colors.

A Barbour jacket is a quintessential fall layer—but if you can't swing the $400+ price tag, this quilted coat is your best bet. While it's missing that classic plaid lining, you'll still get a sherpa collar to protect the neck and garner major style points. The exterior is water-resistant for dreary days and reviewers agree its warm and cozy. However, they also caution that it seems to make a bit of noise when rubbed together.

Chanel's iconic lambskin quilted bag has seen some serious price hikes. Until the day I can afford that investment, I'm eyeing a similarly timeless silhouette. This version comes in 19 colors, like pink, lavender, coral and green, in addition to classic black. The strap is interwoven with a a gold chain, and the interior has three pockets.

If you love the offbeat look of Maison Margeila's Tabi flats, these are a great alternative and under $60 (versus the original $995). There's a wide swath of colors to choose from, including the unexpected pink cow print, zebra and crinkled silver.

Flashy and classy? Yes, I’m talking about these gorgeous high heels—similar to a viral Mach & Mach pair—complete with rhinestone trimming throughout, and a sparkly bow to top it off. Wear them to a wedding, bridal shower, gala event or GNO and let your feet settle into the comfy and supportive fit of the smooth PU-covered insole. Oh, and the TPR sole offers ample traction and stability for those slippery surfaces and staggering 4.4-inch heel height.

11. Aurolran Belt

Aurolran

One of the most recognizable belts on the market right now is the Gucci GG Marmont. On Amazon, you can find a similar style for $20, complete with interlocking hardware. There's also a version inspired by the Hermès H belt.

These sunglasses are giving vibes similar to the Céline Triomphe pair Poppy wears in People We Meet on Vacation, but under $20 instead of $500+. You can choose your frame, with options like classic white, black and tortoiseshell.

Wednesday set off a craze for all things soft goth, proving that shoes like the dainty Mary Jane or preppy Oxfords could have a dark edge. The spooky teen consistently wears Prada Monolith lace-ups, presently retailing for $1,290. An under-$100 alternative is this pair from Beau Today, which are made out of real leather.

The ideal size for everyday adventures, this sleek crossbody will have everyone thinking you're sporting Longchamp like a true Parisian. It has just enough room for your phone, card case, sunglasses and lip balm, with everything nicely secured in a zippered compartment. It comes with a longer crossbody strap and a matching top handle, and reviewers say the faux-leather material looks and feels super luxurious IRL.

I’ve been seeing the Ganni buckle ballerinas almost everywhere I turn (and now I’m sure you will too), so I’m really excited to find an affordable version of the trendy shoe. They’re crafted from a soft yet durable vegan leather that’ll hold up well while you parade around town on weekends, and they’ll photograph like a dream with their eyelet-adorned, chunky buckle straps. The slingback is another nice detail, especially if you want a flat shoe that’s guaranteed to stay on.

Upon first glance, I totally understand how this cuff bracelet is a number one Amazon best seller. It’s ultra-luxe, it’s elegant and it looks nearly identical to the Cartier LOVE bracelets with the signature sparkling gems and gold-plated design. According to some buyers, the clasp may be tricky to figure out (though others had no issues). “This is very pretty and easy to put on and take off…just push and click together [and] boom you’re done,” says one reviewer. “I get lots of compliments and don’t feel guilty about breaking the bank if I lose it. [Plus, it’s] excellent quality and [there’s] no discoloration.”

If you’re getting either major Meghan Markle or Celine vibes from this black and white striped Amazon sweater, then you’re on the right track. So, do yourself a favor and snatch up this cardigan for your French capsule wardrobe. The relaxed-but-tailored fit is great for days when you want something cozy and warm without feeling too constricted, and the versatile silhouette pairs well with most things in your closet: jeans, leggings, skirts and even dresses. I adore the chunky gold buttons—they add flair and fashion, making it look much more expensive than it really is. I have a feeling you’ll love the soft feel of the knit like many reviewers do.

I’m sure you’ve seen the Bottega Veneta Andiamo clutch in nearly every street style photo you’ve come across, but have you seen this little cutie that mimics it? The style incorporates one of the hottest handbag trends of the year—an eye-catching woven technique that’s hard to miss. Not to mention, the twisted metal hardware for a special finish. "This bag is stylish, chic and very on trend with a top handle," writes one 5-star reviewer. "It also comes with a detachable strap, so you can wear it as a crossbody if you want to. The woven vegan leather is soft and natural looking."

Listen, I love my lululemon leggings and their buttery-soft, form-flattering material. That being said, if you’re hoping to get your hands on a more affordable pair that has that same oh-so-soft feel, this cult-favorite option, which just so happens to be under $30, will without a doubt satisfy. You’ll love how the four-way stretch adapts to your every move during yoga, and buyers say that the seamless waistband is super soft and won’t dig in. One thing to note: These leggings are prone to pilling, per buyers, but the more than 43,000 rave reviews on Amazon convince me that they’re still worth it.

I’ve made it my life’s mission to copy my mother’s jewelry collection. Until I’ve save up to purchase her beloved David Yurman cuff bracelet I’ve been eyeing, this antique-looking accessory will do. It’s made from 100 percent allergy-free materials and its plating color is designed to last over a year without fading.

Found: your next go-to office shoe. The academia-esque vibe of these loafers is both timeless and on-trend, seeing as they look just like the fan-favorite Gucci pair. I recently discovered that classic mules are a hit amongst Parisians, too, when I chatted with French style expert Pauline Argenson, who told me that the French like to wear their loafers with anything and everything due to their comfy-yet-polished design.

I did some digging and was able to find a pair of party-ready heels that looks so similar to Jimmy Choo. They’re so pretty and such a statement if you have an event coming up, or a wedding. The black Jimmy Choo version is $1,000 but these are under $75. They also come in tons of other great color options. You can even dress them down with a pair of straight-leg jeans and a crisp poplin blouse.

I can’t help but appreciate the similarities between these budget-friendly Steve Madden sandals and the unforgettable Hermès slides they take after. Plus, with a cutout strap and contemporary look, they’ll add a luxe touch to any warm-weather OOTD you think up this summer. My only qualm: They can be a touch stiff, so it may take some time to break them in and get the leather to loosen up.

Dress up your wedding reception or prom gown with this beaded find, which totally reminds me of Cult Gaia. The rectangular clutch is still big enough for the essentials: a phone, lipstick and a card holder. It even comes with a chain so you won't have to hold onto it all night. And there are nine incredibly cool colors to choose from. Just note that this bag is a little delicate, so be sure to handle with care, but if one of the balls fall off you can easily glue it back on.



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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

Commerce Editor

Anna Smutny covered a range of beats, from fashion and beauty verticals to home decor (and everything else in between) for PureWow from 2021-2022. With a background in wedding and beauty content, she's worked with designers and beauty gurus alike, developing a trained eye for spotting industry trends a mile away. Whether you're looking for a dress to wear to your friend's wedding, are in need of some skincare recs or are simply searching for the perfect gift for your BFF, she's going to have an answer for that.

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