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Early 4th of July Sales Are Kicking Off—These Are 57 of the Best to Shop Now

These deals are way better than BBQ

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4th of july sale hero editors picks
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I don't know about you, but I'm already thinking about firing up the barbecue and lighting up some fireworks ahead of the long Fourth of July weekend—but first, I'll be putting my credit card to work shopping all of the best deals. And I suggest you do the same, because a *ton* of celebratory sales are in full swing at some of your favorite brands and retailers, from J.Crew to Saatva and Solawave. So if you've been searching for a new swimsuit that won't break the bank or are hoping to scoop up the viral Samsung Frame TV for way less, prepare to shop until you drop. Scroll on to discover the 57 sales you shouldn't skip ahead of Fourth of July 2025.

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Fashion

Abercrombie & Fitch: Drop everything and run to Abercrombie & Fitch, where the sale section is stacked with everything from cute tops to pretty wedding guest dresses for a steal.

Allbirds: Comfy sneakers for up to 50 percent off? Yeah, I wouldn't skip this Allbirds sale that lasts from now through July 6. (Even J.Lo loves them, so you know they're good.)

Alo Yoga: Want to treat yourself to stylish activewear this Fourth of July? Well, Alo Yoga's low-key sale has a ton of cool girl-approved leggings, sports bras and bodysuits for up to 40 percent off.

Ann Taylor: Whoa! Ann Taylor is offering 30 percent off practically all tops and sweaters on its site from now through June 26, so now's the perfect time to pick up a style or two before prices go back up.

Banana Republic: A little birdie told me you can save up to 40 percent on sleek workwear, jeans and summer frocks when you shop Banana Republic's sale section, and I just can't keep it to myself.

Boden: Boden's up to 50 percent off sale features so many incredible styles, including the Santorini swimsuit that PureWow editors (and readers!) can't get enough of. But, hurry, I expect this one will sell out.

Coach Outlet: Coach Outlet's deals are always worth checking out, especially if you're looking to save hundreds on spacious totes for summer travel or cute slide sandals.

DSW: Whether you're shopping for cute new sneakers or comfortable heels for a special occasion, you can get them for up to 50 percent off thanks to DSW's can't-miss deals.

Everlane:  Into minimalist fashion? You must take advantage of Everlane's sale, which includes an up to 70 percent discount on linen dresses, organic cotton tees and more.

J.Crew: Take advantage of the chance to score everything from J.Crew's breezy linen pants to sundresses and swimsuits for up to 50 percent off (plus an extra 50 percent off sale styles!) during the brand's Big Summer Event that's on now through June 26.

Kate Spade Outlet: Looking for a new leather work tote or cute crossbody to style with your summer fits? Good news: Kate Spade Outlet has a sitewide sale on now that features up to 70 percent off of these styles and more, plus an extra 20 percent off everything—you're welcome.

lululemon: Stock up on athleticwear at lululemon while the retailer’s “We Made Too Much” section features specials you don't want to miss (including a really good deal on the beloved Align leggings.)

Madewell: Madewell's End of Season event includes a boatload of summer fashion pieces for under $100. What's better? You can score an extra 30 percent off a bunch of them with code SUMMERTIME at checkout from now through July 10.

Michael Kors: The Michael Kors Semi-Annual Event is on now, saving you an extra 30 percent on sale styles. So that bag you've been eyeing? Yeah, now's the ideal time to snag it.

Nordstrom: The Nordstrom Anniversary Sale is almost here but why wait to shop when you can score deals on must-have fashion right this minute?

REI: Planning on spending a ton of time outdoors this season? Head to REI while you can score up to 60 percent off camping gear, hiking essentials, supportive sneakers and more in the retailer's big sale section.

Rellery: You can nab up to 20 percent off sitewide at Rellery (including the necklace Selena Gomez loves), so go ahead and treat yourself to some new jewelry. (P.S. Code PUREWOW15 always saves you 15 percent on everything, too.)

Revolve: Everyone's favorite trendy retailer is offering massive savings on thousands of sizzling styles just in time for your long weekend getaway, so I see a serious shopping spree in your future...

Rothy's: In need of some comfy new shoes for the season? Well, you aren't going to want to miss out on Rothy's Semi-Annual Event that includes sandals, flats, heels and more for up to 50 percent off.

Shopbop: On-sale styles are an *extra* 30 percent off at Shopbop now, meaning you can score massive savings on jeans, sandals, dresses and so much more from now through June 26 with code EXTRA30.

Soma: Did someone say up to 70 percent off editor-approved bras?! Yep, Soma has a massive sale on now that will save you tons on comfy styles that are supportive, too.

Steve Madden: Secure up to 50 percent off select shoes with coupon code SPARKLE in honor of the holiday (but act fast, this sale only lasts a limited time).

Tory Burch:  Scroll through Tory Burch's Semi-Annual Sale to find tons of styles marked down for an extra 25 percent off (including the must-have Ella tote for under $200).

Beauty

DermstoreDon't sleep on Dermstore's sale section—it's filled with deals on your favorite brands like Grande Cosmetics, Neocutis, Paula's Choice and more.

Nordstrom: Whether you're in need of a new hair tool or want to score some high-quality beauty products for less, I suggest popping over to Nordstrom's sale section to restock your vanity ASAP.

Solawave: Save hundreds on some of Solawave's best-selling red light therapy masks, including the Wrinkle Retreat mask our editors love.

Tula: For a limited time, score 20 percent off select Tula items like the cooling Rose Glow + Get It balm one editor says feels like cold brew for her under-eyes.

UltaWanna save big on Shark stylers? Luckily, Ulta has a deal on a bunch of them from now through June 28—plus select makeup and hair care is up to 50 percent off.

Sex and Wellness

Babeland: The sale section at Babeland is *packed* with deals, all for up to 70 percent off (so get to shopping).

Lelo: Lelo—the brand behind my favorite triple stimulation massager—is having a huge sale featuring an up to 50 percent discount on several of its luxe and mighty sex toys, so don't make the mistake of skipping it.

Lovehoney: Take up to 60 percent off highly rated sex toys (from rabbit vibrators to wand massagers) during the retailer's massive Fourth of July sale, and you can bet the sparks will fly.

PinkCherry: There's no question whether you should buy the PinkCherry Rose vibrator for $30 RN, along with tons of other sex toys, lubes and lingerie for up to 80 percent off with code JULY.

Home

Amazon: In case you haven't heard, Prime Day 2025 is coming soon! But there's no need to wait until the main event to score discounts on your wish list items. The retailer is offering a boatload of Fourth of July deals right this minute, so you can get a head start on saving.

Buffy: I'm obsessed with Buffy's Breeze comforter, so when I heard that the brand's Summer Cooling Bedding sale not only gets you up to 30 percent off that, but a bunch of other breathable bedding, too, I immediately took out my card—and so should you.

Cozy Earth: For a limited time, you can save up to 30 percent on tons of bedding, pajamas, bath towels and more at Cozy Earth—including my favorite bamboo pajamas and sheets that are *so* worth it.

Litter-Robot: Other than their kitties, there are very few things PureWow cat parents love more than their Litter-Robots. And the good news is the brand is knocking $100 off select bundles RN, so you can secure one of the automatic litter boxes for you and your own fur baby for a steal.

Macy's: Backyard in desperate need of a refresh? Don't miss the chance to secure up to 70 percent off comfortable new outdoor furniture (plus mattresses, rugs and indoor furniture, too) at Macy's from now through July 7.

Parachute: Guys, Parachute's sale section is stacked with discounted Tencel, linen and organic cotton bedding that will keep you cool through even the hottest of heat waves.

Pottery Barn: Hurry! Pottery Barn is giving you an extra 20 percent off of clearance right now, which means you can save tons on everything from furniture to bedding, kitchenware, decor, rugs...

QVC: Love saving money on popular home goods? Same, and right now, you can find a bunch of them marked down at QVC.

Serena & Lily: Visit Serena & Lily's Fourth of July Sale that lasts through July 9 to find special pricing (up to 40 percent off, to be exact) on timeless patio furniture and decor that can totally transform your outdoor space for summer.

Solo Stove: Those coveted fire pits you've been eyeing for your backyard are finally on sale in select bundles. BTW, the brand, which is beloved by PureWow Editor-in-Chief, Jillian Quint, is known for its smoke-free designs (which Quint confirmed when she put one to the test).

Sur La Table: Upgrade your cookware and small kitchen appliances without breaking the bank thanks to Sur La Table's sale featuring an extra 20 percent discount on Le Creuset, Staub, All-Clad and more beloved brands.

The Home Depot: Run, don't walk—The Home Depot's Fourth of July Sale is in full swing from now through July 9! In other words, get ready to shop and save on patio furniture, gardening essentials, appliances and more—all with massive savings.

Wayfair: As always, Wayfair is the ultimate one-stop shop for all things home, from patio dining sets to sheets and area rugs for way less. So head over to the retailer's sale section to score some finds for yourself.

West Elm: With discounts of up to 60 percent on stylish outdoor furniture, West Elm can't be skipped if you're looking for home upgrades. Not to mention, you can snag an extra 20 percent off of clearance items, so some truly unbeatable prices await.

Tech

Amazon: Have you been eyeing a new TV, a Ring doorbell or a new set of headphones? Whatever the case is, you should know that Amazon is offering a ton of tech deals right now, so prepare to shop and save.

Samsung: Whether you want to replace your old, cracked cellphone with one of Samsung's latest smartphones, or finally bring home that viral Frame TV, you'll want to check out the brand's "offers" section for the best deals.

Mattresses

AvocadoDreaming of an organic Avocado mattress? Why not invest in one while you can score 15 percent off of them all? If you ask me, you can't go wrong with Avocado Green mattress, which earned a 95 out of 100 in a PureWow100 review.

Beautyrest: Known as one of the mattress brands that puts comfort and luxury above all else, Beautyrest is taking up to $700 off its mattresses and adjustable base sets ahead of the holiday, including customer favorites like the World Class and Black models.

Casper: From now through July 8, you can get up to 30 percent off mattresses, 35 pecent off bundles, 30 percent off frames and 10 percent off everything else—so, really, it's your one-stop shop for upgrading your bedroom this summer.

Cocoon by SealySave 35 percent on a glorious new comfy mattress and get a free sleep bundle with pillows, a sheet set and protector to go with it for a limited time.

Nectar: Take advantage of up to 50 percent off mattresses and 66 percent off bundles for a limited time at Nectar and get ready to snooze in five layers that offer “the ideal ratio of softness, firmness and support most people want,” according to the brand, which PureWow editors can attest to.

PuffyPuffy mattresses are endorsed by the American Chiropractic Association (ACA), which means they have been reviewed by a board of doctors to ensure they're up to the highest standard in terms of support for your spine and back. And now, you can save up to $1,350 on your order with coupon code JULY4 at checkout.

SaatvaWhile luxurious Saatva mattresses come with a price tag to match their high-end quality, there's an exclusive sale happening through June 26 that saves you up to $600 on these comfy models. PureWow editors are particularly fond of the Classic bed, which we tested, and if you're eyeing it, too, I'd get your order in now to score the savings.

Tempur-Pedic: You can rest easy because right now Tempur-Pedic's Tempur-Breeze mattresses (which are designed to feel up to 10 degrees cooler than a standard mattress!) are $500 off—plus, you can score pillow bundles, toppers and more on deal, too.

Tuft & Needle: Featuring discounts of up to 25 percent on mattresses, pillows and bedding, the Tuft & Needle's 4th of July sale is calling your name!

The Best Mattresses on Sale


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.