19 Brands Like Everlane to Satisfy Your Essential Style Needs

Including affordable brands you'll love

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Madewell/Quince/Reformation

The biggest news in the Millennial fashion world this year is arguably the sale of Everlane—paragon of sustainability of ethical fashion—to Shein, behemoth of fast fashion.

"There was a time when owning an Everlane tote defined who you were before you even opened your mouth," PureWow Fashion and Beauty Director-at-Large, Deena Campbell, penned in an essay. "Back then, Everlane wasn’t really selling clothes as much as it was selling the idea that you could shop your way into being a better person. The brand hit at exactly the right moment too—peak 2010s millennial minimalism, when everyone was tired of fast fashion but still wanted the dopamine hit of buying something new."

Now, with the retailer's future uncertain under new management, many are in uproar and searching for alternatives. But, as my favorite sustainable fashion journalist, Alden Wicker, recently wrote in light of the news, "There is no perfectly sustainable and ethical fashion brand." What happens to the former fashion pioneer remains to be seen.

Whatever reason you might be searching for brands like Everlane, here are 19 that are totally worth your browsing time (because unlike today's TikTok trend, you’re always going to need those wardrobe essentials).

Best Brands Like Everlane At A Glance

1

Best Value

Quince

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2

Best Sporty Brand

Madewell

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3

Best for Sundresses

Abercrombie & Fitch

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4

Sexiest Outfits

Reformation

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5

Best Classic Pieces

J Crew

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Best Value

1. Quince

What We Like

  • mid-size family-run factories preferred
  • factory-to-consumer direct marketing keeps waste low
  • organic linen, cotton towels and percale sheets among their eco-initiatives
  • free shipping

What We Don't Like

  • linen can be transparent
  • designs tend to be plain

Quince

A layering-ready 100 percent linen dress for under $65? An expensive-looking washable silk tank midi dress for $80? These are among the bargains at this direct-to-consumer brand that prides itself on searching out ethical factories from some of the world's top luxury brands, then tasking them with producing classic separates for men and women. And I'm calling it—the linen Euro pajama set in terracotta, olive or black is the resort wear outfit you'll never want to take off.

Best Sporty Brand

2. Madewell

What We Like

  • sandblasting denim, a potential worker health risk, has been outlawed
  • on track for greater management of forestry supply sources
  • plus, petite, tall and curvy designs

What We Don't Like

  • favorite styles sell out quickly

Madewell

Madewell's endlessly wearable T-shirts and jeans have been augmented recently by super-useful and on-trend accessory designs, like the raffia ballet flats made from summery fishnet. Along with a new pair of wide-leg jeans and a fresh button-front, we suggest a woven hobo bag, for a smidge of edge.

Best for Sundresses

3. Abercrombie & Fitch

What We Like

  • sources from Better Cotton supplies pledging more sustainable practices
  • ThredUp recommercing earns gift cards

What We Don't Like

  • styles skew more casual, less sophisticated
  • accessories aren't a focus

Abercrombie & Fitch

When a PureWow fashion editor big upped this brand, I did a double take. No longer the repository of just a basic henley tops and jeans, Abercrombie has become a destination for closet staples as well as breezy dresses that range from neutrals to sunny prints, such as this multicolored- basque waist midi dress, which we're enjoying for its casual-to-dinner date versatility.

Sexiest Outfits

4. Reformation

What We Like

  • low-impact materials including deadstock fabrics and repurposed vintage clothing
  • fair labor practices at LA-based and global factories
  • advises on re-wear, re-sell, recycle programs to reduce clothing waste

What We Don't Like

  • pricey
  • slender-fit silhouettes can feel restrictive

Reformation

Sexy but not overtly in-your-face dresses like the Briony and the Roma keep the cool girls coming back to Reformation for more, both for the brand's sustainable production practices and also for a limited-edition weekly drop that makes especially popular styles collectors items. Denimknits and footwear (ooh la la, these danceable gold sandals!) are also noteworthy at this Los Angeles-based brand.

Best Classic Pieces

5. J. Crew

What We Like

  • 100 percent of cotton to be sustainably sourced by 2025
  • Machine-washable wool produced without toxic chlorine
  • Recycled nylon and polyester now used in collections

What We Don't Like

  • non-sale pricing can be high
  • lack of size inclusion

J. Crew

Women's design director Olympia Gayot is an Instagram star with her OOTD posts and insouciant flair for color combination. We're loving her summery Montauk pullover, seashell and lobster sundress and crocheted espadrilles to jazz up our wardrobe for the new season without breaking the bank.

Most Comfortable Pieces

6. Eileen Fisher

What We Like

  • Waste No More program turns damaged clothing into fabric
  • ReNew initiative sells used garments
  • Slow growth and private employee ownership model

What We Don't Like

  • colors can be limited
  • not the sexiest

Eileen Fisher

The original "coastal grandmother" with its generously sized clothing in chunky knits and natural fabrics, the Eileen Fisher brand is the newest darling of the fashion world (that's been quietly thriving for decades). No lie—I was recently at a dinner party and the brand came up naturally in conversation at least three times. Boxy linen tops and machine-washable silk crepe de chine dresses are multi-generational favorites, and the breezy crepe pants are the brand's cult hit that come a swath of neutral colors.

Best Luxe Separates

7. Jenni Kayne

What We like

  • seasonal collections made from recycled materials
  • ethical trade and labor practices auditing of factories
  • mule shoe repair events and sweater care workshops to encourage garment longevity

What We Don't Like

  • pricey
  • limited color palette

Jenni Kayne

Jenni Kayne's laid-back California lifestyle brand belies a big commitment to growth in the past few years, but her core values of capsule collection elegance and wardrobe streamlining remains. The brand's signature mule is a must, as are the most drool-worthy fisherman's sweaters (in cotton and cashmere) we've ever seen.

Best Casual Wear

8. Outerknown

What We Like

  • publishes transparent and aggressive eco-production metrics
  • recycled knitwear

What We Don't Like

  • pricey
  • narrow size inclusiveness

Outerknown

I love a brand with a Southern California vibe, and Outerknown is a legit reflection of my state's earthy-sporty style. Co-founded by surfing legend Kelly Slater and based in Los Angeles, this label's eco-bona fides are impeccable and the line's hero item, the organic cotton blanket shirt, is cuddly cool. (Even the buttons are made of sustainable coconut shells!)

Best Minimalist Chic

9. COS

What We Like

  • offers ThredUp credits for worn items
  • Euro styling
  • halving greenhouse gas emissions by 2030

What We Don't Like

  • voluminous shapes can overwhelm petites

COS

I think of COS as the sustainable younger sister to parent company's fast fashion behemoth label H&M. The selection is especially strong in matched suiting and shorts sets, as well as for oversized button-fronts. Overall, the cool minimalist pieces that COS produces are everything you want in your weekender for a trip to the North Shore, if you're going under-the-radar comfy-casual.

Best Travel Clothes

10. Uniqlo

What We Like

  • reduces plastic in stores and packaging
  • makes utility-based not trend-derived fashion
  • collab collections

What We Don't Like

  • glitchy web site
  • needs more size inclusiveness

Uniqlo

Uniqlo is my must-visit for collabs with top creatives and art world notables, such as the collectible T-shirts that include pop culture icons like Mick Jagger and Jean-Michel Basquiat. Their current collaboration features Danish fashion designer Cecilie Bahnsen, who has collaborated with the brand to bring a slew of romantic, ruffled designs I'm adding to my shopping cart. (I'm acting fast, since these limited-edition pieces are guaranteed to sell out quickly.)

Best Color Palette

11. Pact

What We Like

  • organic cotton comes from sustainable crops and farms, and uses GOTS certified manufacturing
  • Give Back Box repurposes delivery boxes as postage-paid donation shipping
  • includes plus sizing

What We Don't Like

  • limited color palette
  • lack of silhouette variation

Pact

Affordable basics for men, women and children (including underwear and bath linens) are on offer at Pact. The brand formerly had an "airplane collection" that it billed perfect for travel. Though now discontinued, its selection of flowing organic linen separates, dresses and slouchy organic cotton sweaters are as appropriate in the school drop-off line as for a lunch date.

Top Capsule Collection

12. Bleusalt

What We Like

  • uses zero plastic in shipments
  • clothing care cards embedded with wildflower seeds
  • fabric made from Tencel Modal fibers from sustainably sourced forests

What We Don't Like

  • lack of bright color options

Bleusalt

Founder Lyndie Benson based her clothing company on apparel suited to her casual luxe Malibu lifestyle (Cindy Crawford is a neighbor, hence the elastic-waist Cindy pant created for her). The separates are made in a tight palette of neutrals, and include a heather-gray swing top and a covetable boyfriend blazer. Pro tip: Don't even think of boarding your next flight without the brand's signature wrap, which comes in one-, two- and three-yard lengths and 20 colors.

Best Suiting

13. Alex Mill

What We Like

  • remakes unsold inventory
  • creates totes from leftover shirting material instead of discarding it
  • upcycled denim used as a raw material

What We Don't Like

  • lack of plus sizes
  • popular designs sell out fast

Alex Mill

This company of bright and happy classic clothes with updated style tweaks was founded by a team that's worked at J.Crew, the Gap and The Limited. So you know they understand consumer demand, like the irresistible work jacket giving a fun spin on the classic barn coat (the New York Times bemoaned how it sold out immediately upon launch) and the signature Taylor cotton cashmere cardigan, which is one of the brand's top sellers. And the line's touted no-stretch denim says, "I'm making a casual cool style statement" instead of "I just threw on a pair of jeans."

Best Denim

14. AYR

What We Like

  • preppy chic aesthetic
  • prioritized comfort
  • quality materials and construction

What We Don't Like

  • can be pricey
  • favorite styles slip out of stock

AYR

This Los Angeles-based brand knows denim, and has caught the attention of both PureWow's Editor-in-Chief, Jillian Quint, and Senior Director of Special Projects, Rachel Bowie. AYR's founders spent more than a decade in the city's premium jeans manufacturing industry before introducing this line. Comprising classic button-fronts, knitwear (the Bodega Run lounge set is a favorite of Bowie's) and petite-friendly jeans (Quint approves of the Secret Sauce straight-leg style) that are super soft and flattering, this emerging brand is the one PureWow editors reach for first in their closets.

Top Casual Wear

15. Agolde

What We Like

  • owns their own factories in Turkey and Los Angeles to control working conditions
  • recycles leather scraps using RenTec technology
  • green washes and dyes, lasers minimize water contamination

What We Don't Like

  • no plus sizes

Agolde

Agolde is one of the brands that put Los Angeles on the premium denim map with its covetable fit and on-trend styling. The brand's committed to responsible manufacture and perfect essentials (both a perfect roomy button-front and fitted t-shirt). Freelance PureWow fashion editor Stephanie Meraz swears by these three pairs of jeans.

Best Jersey Knits

16. James Perse

What We Like

  • made in the USA and maintains transparency in its supply chain
  • luxe separates designed to coordinate with past and future seasons

What We Don't Like

  • pricey

James Perse

The New York Times summed up the James Perse brand as emblematic of its Los Angeles base, creating T-shirts, jersey dresses and pull-on pants "appropriate for a range of activities that might include napping, practicing yoga, attending an AA meeting or drinking green tea out of oversize porcelain cups on the patio while contemplating a misty horizon." Whatever we're headed for, it's going to be a smoother experience in a sheer slub crew neck tee which comes in 13 flatteringly dusty hues or a sleek silk tank dress.

Best Coastal Style

17. Staud

What We Like

  • sustainable materials used in vegan leather jackets and recycled nylon dresses
  • Zoom fashion shows save carbon footprint of shipping

What We Don't Like

  • pricey
  • narrow size diversity

Staud

The former creative director of Reformation opened her own label in 2015, bolstered by the popularity of a little bucket purse that became an "it bag" carried by fashion influencers. Today we're fangirling over the vibrant beaded Tommy bag and uber-romantic day dresses that are a touch softer than Ref's edgy, cool-LA girl vibe.

Best French Girl Style

18. Balzac Paris

Balzac Paris

PureWow editor Marissa Wu lived in Paris for two years and has seen every possible "French girl" clothing brand you can think of. But when it comes to brands like Everlane, she says Balzac Paris nails it best.

"It's most similar in terms of price point, as well as design," she notes. "It's a tad more relaxed than brands like Sézane or Maje, and it also has sustainability certifications like B Corp and 'Société à Mission,' which is the French designation for companies that make environmental and social commitments."

Balzac's collection is laid-back, with just enough "je ne sais quoi" to give is a distinct French girl flair. On her next annual trip to Paris, Wu has her eye on the Mateo jeans, Source blouse and swinging Donata skirt in a bright, poppy hue.

Best Fashion-Forward Line

19. LNA

What We Like

  • bright separates
  • high-quality cotton

What We Don't Like

  • lack of supply chain transparency
  • narrow size inclusion

Lna

Founded in 2006 with the mission to create the perfect men's-inspired T-shirt for women, LNA has evolved to include pieces worthy of the coolest L.A. woman—namely, a classic jersey dress that screams '90s minimalism, mesh separates and yes, draped cotton tops that elevate the humble T-shirt.


dana dickey

Dana Dickey

Senior Editor

  • Writes about fashion, wellness, relationships and travel
  • Studied journalism at the University of Florida

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Marissa Wu

Editor, SEO and Audience Development

  • Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
  • Has a B.S. in journalism from Boston University