The biggest news in the Millennial fashion world this year is arguably the sale of Everlane—paragon of sustainability of ethical fashion—to Shein, behemoth of fast fashion.
"There was a time when owning an Everlane tote defined who you were before you even opened your mouth," PureWow Fashion and Beauty Director-at-Large, Deena Campbell, penned in an essay. "Back then, Everlane wasn’t really selling clothes as much as it was selling the idea that you could shop your way into being a better person. The brand hit at exactly the right moment too—peak 2010s millennial minimalism, when everyone was tired of fast fashion but still wanted the dopamine hit of buying something new."
Now, with the retailer's future uncertain under new management, many are in uproar and searching for alternatives. But, as my favorite sustainable fashion journalist, Alden Wicker, recently wrote in light of the news, "There is no perfectly sustainable and ethical fashion brand." What happens to the former fashion pioneer remains to be seen.
Whatever reason you might be searching for brands like Everlane, here are 19 that are totally worth your browsing time (because unlike today's TikTok trend, you’re always going to need those wardrobe essentials).






















