Thanks to Taylor Swift, Game Day Fashion Has Never Been Cuter

Get ready to Tayl-gate

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football game day style collage
PureWow/Abercrombie & Fitch/Shopbop/Anthropologie

Admittedly, my personal game day style over the years has been, let's say, less than fashionable. I'm usually opting for the lightest weight clothes possible during early preseason games, then layering upwards of three pairs of pants come December. Not exactly cute. But for the past couple of seasons, I've noticed an uptick of incredibly cute football-themed fashion and accessories, and I think we all know who's to thank for that (Taylor Swift, of course). So this year, I'm determined to up my looks for Sunday games no matter the weather—and I'm starting with these eight styles below.

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With football season comes chillier weather, so I'm planning to pick up this cardigan from Abercrombie & Fitch that shoppers rave over for its super soft, cozy feel. "Super cute and so soft. Very high-quality," raved one reviewer. It comes in a few different team options and sizes XXS through XXL, but considering how popular it is already, I'd suggest scooping up yours fast before it sells out.

Searching for a cute tee to wear on its own now and layered up later in the season? Don't skip this one from Old Navy (which comes in petite, regular and plus sizes) that's made from 100 percent cotton and features a relaxed fit that will keep you comfy from the tailgate through the fourth quarter. "Very comfy and perfect for games," confirms one happy shopper.

Keep your phone hands-free but handy through the whole game with this trendy beaded phone charm from Baublebar. You have the choice to rep a bunch of collegiate teams like Clemson, the University of Alabama, Penn State and more. You can easily attach it to any opening on your phone case with the stretchy loop, and it's hypoallergenic, according to the brand, so you shouldn't have any issues wearing it around your wrist for hours.

Can't commit to supporting just one team? Then you'll want to snag this cozy cotton sweatshirt from Maeve that's available in navy, green, gray and red with an embroidered "Game Day" slogan on the front. Plus, reviewers mention it's roomy, but not oversized, so you'll have space for layers (or not, depending on the temps). "Quality is great. Not oversized but roomy for fun at a sporting venue. Excited to wear it," wrote one.

Headed to an away game or in charge of bringing tons of snacks to the tailgate? This Vera Bradley duffel bag has all the space you'll need (and more). It comes in 14 different team patterns and is made from 100 percent cotton, meaning it won't weigh you down and will be easy to clean since the material is machine-washable. The bag has a spacious interior with three mesh slip pockets, along with three slip pockets on the outside and a zipper compartment, so you can keep everything you're packing nice and organized, too.

We know Taylor's a big fan of rugby shirts, so it only makes sense that Junk Food created this style to support the Chiefs. This one's made from 100 percent cotton, so it should feel soft and breathable, and per the brand, it has a bit of stretch to it to make it extra comfy. Sounds like a touchdown to me.

If you want to keep things classic, you might want to pick up one of these tees that PureWow VP of Editorial Candace Davison calls "the softest ever." They're available in a bunch of different teams and designs at Homage, and come in unisex, women's and kids' sizes, so the whole fam can match.

This cute beaded crossbody bag is sure to earn you more than a few compliments the next time you head out to catch the game with friends at your favorite bar. It has a cloth back so it won't get snagged on your clothes, and is designed with a built-in card slot so you can leave your bulky wallet at home. Plus, you can remove the chain and use it as a clutch if you want to switch up its style.


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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