Bye, Bye, Pastels. Jewel Tones Are Coming for Us This Fall

Get ready for a visual punch-up

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

jewel tones trend
WWD/SYLVAIN THOMASA/lessandro Levati/Stringer/Getty Images

Admittedly, I’m as weak for a pastel as anyone. But after years of cottagecore, Bridgerton and now Jane Austen ruling the screens, I’m ready for something vibrant and rich, with plenty of depth. From a fashion perspective, this is also a win because I look better in darker, deeper hues. Seems I’m in luck—Pantone’s fall color trend report predicts a handful of jewel tones, and the 2026 resort (aka the late fall/early winter) collections of many major fashion houses, from Louis Vuitton to Dior, featured these colors, too. Below are five jewel tones to watch for—plus cute looks to shop.

5 Fashion Trends I’m Ready to Say Goodbye to This Fall


1. Teal

Fendi’s 2026 Resort collection was peppered with teal designs. Matching sets, cropped trench coats and knee-length skirts were all included in the collection. I love the blue-green tones that feel more understated than screaming bright. Don’t be afraid to up the contrast and style the color with burnt orange or emerald accents. For a monochrome moment, try sapphire accessories.

2. Watermelon Pink

While Chanel may evoke a matter of all things tweed, the brand livened up the classic fabric by dying it watermelon pink. I saw halter tops, body suits, pea coats and palazzo pants, among many other designs for the 25/26 Cruise show. When it came to styling, the house rightly kept all looks monochrome. I’m a fan of the red and pink combo, as well as green or yellow. As long as you abide by the three-color rule, you can’t go wrong.

jewel tones trend: gucci cruise 2026
Alessandro Levati/Stringer/Alena Zakirova/Stringer/Getty Images

3. Sapphire

Sapphire made a splash at the Gucci Cruise show, held in the fashion house’s archives and Piazza Santo Spirito in Florence. It featured big billowy sleeves and lots of feathers. The latter detail was one I very much appreciate. It’s an eye-catching, unexpected and underrated texture that, coupled with the striking hue, nails two of the CST (Color, Shape, Texture) rules.

jewel tones trend: fuchsia at louis vuitton cruise 2026
WWD/Contributor/Dominique Charriau/Contributor/SYLVAIN THOMAS/Contributor/Getty Images

4. Fuchsia

For the most part, Louis Vuitton’s Cruise collection was awash in neutral metallics—but I couldn’t ignore the surprising pops of fuchsia. The brand made it palatable by pairing it with more subdued silvers, browns, black and white. And, similarly to Gucci, Louis Vuitton played with shape and texture for added visual interest. I particularly appreciated the sculptural fuchsia skirt, which reminded me of a fan.

jewel tones trend merlot dior cruise
WWD/Contributor/Getty Images

5. Merlot

Maria Grazia Chiuri’s final collection for Dior featured splashes of merlot in an otherwise frilly, fringe-y sea of grays, whites and powdery pastels. I liked the more intense wine color for the floor-length jacquard and velvet gowns. This hue makes an appearance in my own closet, and I enjoy styling it with creams, blacks, grays and whites for an easy outfit that allows the color to shine.


MW 10

Editor, SEO and Audience Development

  • Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
  • Has a B.S. in journalism from Boston University