Soma's Huge $29 Bra Event Includes the Famous Vanishing Bra PureWow Editors Swear By

As I mentioned above, four PureWow editors put this bra to the test and left them all more than impressed. PureWow Beauty and Cultures Editor Chelsea Candelario said, "I'm not joking, this might be the softest bra I've ever owned. The material feels like silk, which made it super comfortable to wear for a long period of time." Meanwhile, Senior Commerce Editor Stephanie Maida called out its perfect fit: "There's no gapping at the top of the cups either, it hugs the gals just right and does make me feel confident and sexy—no frills required. I LOVE that the back band is thicker on the sides to totally smooth out the back and prevent any awkward squeezing or lumpiness," she shared. So yeah, I'd say this bra's worth it, even without the major discount you can score on it now.

If you prefer bralette styles to traditional bras, you're so going to want to snag this pick that one shopper called, "The most comfortable thing I have ever put on my body." It comes in tons of colors and has removable cups so you can customize how much padding you use. Plus, that soft nylon and spandex fabric is sure to be as soft and smooth as it looks.

When it comes to comfy bras, a good wireless one might just be the toughest to find. But I have high hopes for this strapless style considering it's earned more than 300 5-star reviews, including this one: "This is by far the BEST strapless bra ever. I was skeptical at first because no strapless bra is comfortable and stays up, but this one did! It doesn’t bother me at all any time I wear it." Better yet, it comes with contour cups to help enhance your natural shape, as well as a set of straps you can attach and customize to wear in different ways, including crisscross, halter and one-shoulder. Comfort and versatility? I'm sold.

Per the brand, this wireless bra is actually its *best-selling* style, and it's easy to see why when you take a peek at the more than 6,000 5-star reviews. Reviewers rave that it's not just comfortable, but flattering, too, likely thanks to the design that was made to look smooth even under thin fabrics like T-shirts. The deep plunge neckline, meanwhile, ensures that it could it be worn to support the girls even under the flirtiest of low-cut tops. While some shoppers say that the band can feel a little snug at first, many add that it stretched and conformed to their body perfectly soon enough. Just take it from this buyer who raves, "It is so comfortable but still offers support and gives a bit of a push up. I'll buy this bra again!"