As a food editor, it’s borderline scandalous when I tell people I use meal kits—and have been for years. “Do you really need someone to measure two tablespoons of soy sauce for you?” a friend asked.
No, but here’s the thing—having all of the groceries for two meals delivered to my door each week streamlines my P.M. scramble, when I’m often running from work to pickup to homework help and who knows what else. But even with that ease, there are nights weeks where my husband and I don’t have 45 minutes to chop and stir, or we’re out of town and forget to skip a week, and the commitment to a weekly plan feels more of a nuisance than anything.
I must not be alone in this, because Blue Apron overhauled its menu and offerings this August, ditching its standard meal kit subscription model in favor of a more a la carte experience. Now, you no longer need to commit to regular deliveries; you can order what you want, when you want, and you’re not limited to meal kits. Blue Apron also launched two product lines—Dish by Blue Apron, ready-made meals you can heat in just a few minutes, and Assemble & Bake, one-pan meals that call for five minutes or less of prep time. Even the website and app were redesigned with a focus on quality and convenience.
Now, we’ve all heard the “quality and convenience” line many times—and I have rarely found that prep times match reality—so I decided to put the brand to the test. I sampled a variety of dishes from all three product lines, focusing on ease of ordering, delivery, quality of ingredients, overall cooking experience and the flavor, texture and portion sizes of the final result. (Spoiler: The app’s already replaced Seamless on my home screen for helping me power through those weeks when I don’t know what to cook.)