What’s New at Trader Joe’s in August? Hot Honey Popcorn, Strawberry Ice Cream and More

This month's haul is peak trendy

what's new at trader joe's august 2025: strawberry ice cream
Trader Joe's

Trader Joe, aka everyone's grocery boo, invents all sorts of unique appetizers, mains, pantry staples and desserts. But this month, his summery creations are particularly trendy and enticing, ranging from on-the-pulse swicy snacks to TikTok-famous candies.

Below, you'll find 12 of my favorite new Trader Joe's items to shop this August, including black sesame mochi, hot honey popcorn and vanilla-flavored cold foam creamer. Scour my top picks and add anything that entices you to your shopping list—I'll meet you in the parking lot.

How to Make a Trader Joe’s Charcuterie Board: A Food Editor’s 12 Favorite Cheeses, Meats and Accompaniments


1. Crunchy Sesame, Sunflower Seeds & Pepitas Salsa Macha

Not on the salsa macha wave yet? You should be. This Mexican condiment is basically chili oil filled with crunchy bits like garlic, seeds and, most famously, peanuts. This TJ's version is peanut-free, but still rich with smokiness, texture and the optimal dose of heat.

2. Vanilla-Flavored Cold Foam Creamer

From Dunkin's cold foam creamer to Starbucks's new secret menu launch, cold foam (aka dairy that has been frothed into a firm-yet-fluffy foam without the use of steam or heat) is everywhere nowadays. Whether you dispense it over lemonade, cold brew or a matcha latte, this rich, gently sweetened condiment will totally elevate your drink game.

3. Chocolate Vanilla Creme Joe-Joe's Four-Packs

With back-to-school season around the corner (say it ain't so, summer), these on-the-go packages of TJ's most famous cookies are a must. Original Joe-Joe's are sort of like the grocery store's take on Oreos, and in this handy format, they fit perfectly in a desk drawer, jacket pocket or lunchbox.

4. Tropical Dragon Fruit Drink Concentrate

Am I imagining things or is dragon fruit kind of #thatgirl at every fancy café and convenience store right now, Starbucks and Taco Bell included? The tart-sweet, vibrant produce is having quite the moment (along with guava!), and here, it's sweetened with cane sugar and stevia leaf extract. Even better, it's lightly caffeinated, thanks to coffee fruit extract.

5. Strawberry Ice Cream

This blush-colored beaut is a timeless summer classic, if you ask me. TJ's version of the staple is super premium, though, meaning it contains less than half overrun, or air whipped into the ice cream during churning, resulting in a maximally rich, decadent consistency.

6. Black Sesame Mochi

Nutty, creamy and unexpected, this dark spin on mochi is an easy win. Black sesame seed paste, crafted from roasted, finely ground black sesame seeds, gives the filling and rice dough exterior its signature hue. Let it rest for a few minutes before digging in for the ideal texture.

7. Italian Aperitivo Medley Snack Mix

Give your usual Aperol spritz something tasty to wash down. Whether you pair the snack mix with cheese and cured meat for an over-the-top charcuterie board or nosh on it solo (OK, with a glass of wine), the mix of rosemary focacce squares, traditional taralli loops and black olive trecce won't disappoint.

8. Fried Shallots

Sprinkle them on a baked potato. Make them the crowning glory on a burger or sandwich. Crumble them atop Caesar salad. The TLDR? There's no limit to the delicious ways you can use this oniony treat, which is made with nothing but shallots and palm oil.

9. Hot Honey Popcorn

Hot honey is easily one of the trendiest flavors of the moment; you could even call it king of all things swicy (that means sweet and spicy, ICYMI). Here, buttery popcorn meets sweet honey powder and hot cayenne pepper for a scrumptious balance that will keep you going back for more until you reach the bottom of the bag.

10. Korean Japchae Fried Rice

Japchae was initially a veggie-rich stir fry when it came about in the 17th century. In the 1900s, it became known for the inclusion of sweet potato glass noodles, a result of Chinese culinary influence. Top TJ's combination of seasoned white rice, glass noodles, shiitake mushrooms, cabbage, peppers, onions and carrots with a fried egg for good measure.

11. Deli Sandwich-Style Potato Chips

If you're thinking these are simply potato chips designed to be eaten with sandwiches, you're in for a surprise. They actually *taste* like key deli elements, with a range of seasonings that echo the flavors of smoked ham, aged cheese, dill-kissed pickles and tangy mustard all at once. Go ahead, buy two bags.

12. Watermelon Freeze-Dried Candies

Crunchy freeze-dried confections have taken over social media, so it's no surprise that TJ's brought this seasonal number to its shelves. Equal parts sweet and sour, it's shatteringly crisp at first, then melts away on your tongue. Bonus? The candy is naturally colored with imperceptible amounts of spirulina, paprika, vegetable juice, turmeric and fruit juice.


taryn pire

Food Editor

  • Spearheads PureWow's food vertical
  • Manages PureWow's recipe vertical and newsletter
  • Studied English and writing at Ithaca College