I Shop for a Living—These Are the 10 Items on My Wish List for Prime Big Deal Days

I'm betting on big discounts

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As a commerce editor, I spend practically all day browsing for the best products across the internet. From the top shoe trends of the season to buzzy beauty and the latest tech, I always have my eye out for exciting new launches, viral products and some unique finds you might not have stumbled upon yourself. So of course I'm counting down the hours until Amazon Prime Big Deal Days 2026, which are coming up from Oct. 6 through Oct. 7.

The retailer's second-biggest sale of the year includes markdowns on thousands of items. And while I've already scoured the site for the best early deals in the beauty, home and fashion categories, I've been prepping my cart with some more items I'm hoping to score at a discount. Below, find ten products topping my wish list that you might want to snag, too

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I've been curious about NAD+ (nicotinamide adenine dinucleotide)—the latest compound gaining buzz for its role in maintaining youthful-looking skin—so I recently picked up these new overnight gel masks from Medicube. Because they also contain EGF (epidermal growth factor), a polypeptide that's been shown to support skin repair and regeneration, and niacinamide, a does-it-all skincare staple, my expectations were high. After putting them to the test, I can confirm that they fully deliver. Whenever I apply one of the two-piece masks, I wake up with bouncy, hydrated skin that feels firmer and looks practically glazed. That said, I'll be buying more this October Prime Day, whether or not they actually go on sale.

Ever since I switched to 100 percent cotton sheets, I can never go back. But since my budget doesn't allow for me to stock up on as much Cozy Earth as I would like, these Amazon bedding sets seem like the next best thing. The sheets and pillowcases are crafted from 400-thread-count cotton sateen, designed to fit extra-thick mattresses like mine and—per many of their thousands of reviewers—are even nice and cooling. I also love this striped pattern, which feels right out of a fancy hotel.

One thing about me? I can't function until I've had my first (and second and OK, sometimes third) cold brew coffee of the day. Nor can my boyfriend, so we go through a ton of it. Although I've gotten into the habit of running up the block to Dunkin' whenever I need a refill, I'm hoping to save some money (and lots of time) by springing for this express electric cold brew maker, which claims to make 1.4 liters of crisp, cold, caffeinated goodness in as little as ten minutes.

Given my aforementioned addiction to cold brew (which I drink completely black), my smile isn't as bright as I'd like it to be. As we head into the holiday season (and all the parties and photos that come with it), I'll be grabbing a box of these enamel-safe whitening strips. I'm intrigued by the fact that they're made with natural ingredients like coconut oil, Dead Sea salt and lemon peel oil, promising gentle but effective whitening that won't leave my teeth or gums feeling sensitive (something that turned me off to other strips in the past).

While I'll never let go of my classic fitted leggings, I am looking to expand my athleisure collection. Gen Z considers wide-leg yoga pants to be all the rage now, but I definitely owned a few pairs of this style back in the 2000s. In any case, I'm more than happy to reintroduce them to my rotation for daily walks and workout classes. This pair features a high waist, seamless front and buttery-soft, sweat-wicking fabric—which, apparently, is also meant to give your booty a boost. I might even deviate from my usual black and try a few fun colors since there are so many to choose from.

The applications (and benefits) of red light therapy are seemingly endless. After falling in love with iRestore's Illumina LED mask—which also uses blue and infrared light—I'm setting my sights on the brand's sculpting red light belt for a few reasons. Not only is it shown to ease back pain and aid with muscle recovery, but studies suggest that red light may also be able to soothe those dreaded cramps that come during that time of the month. This FDA-cleared model, though, is primarily designed to firm and contour areas of the body from tummy to thighs as part of a fitness regimen. Consider my interest piqued.

I may have a multi-step skincare routine, but I'll be honest, I'm super low-maintenance (and kind of useless) when it comes to my hair. Aside from doing my best to adhere to my own Wavy Girl Method to keep my waves looking their best, I'm mostly a towel-dry-and-go kinda gal. I literally don't know how to use a curling iron. But for those times when I am looking for a super smooth and polished 'do, I reach for a heat brush—pretty much the only hair tool I can get the hang of (and that actually works with my thick and frizzy Italian locks). Needless to say, I'm thrilled that the magicians at Dyson finally released the Airsmooth styling brush. Considering the tech behind it (including intelligent heat control to reduce damage to scalp and strands), its regular price of $250 isn't even that steep—but I will be keeping an eye out for a markdown.

Speaking of my skincare routine—I finally scooped up a tube of the French pharmacy holy grail that is Avène's Cicalfate+ cream after relocating from New York to Los Angeles. Not only has it come to the rescue to replenish my skin's moisture in this new, drier environment, but it's also been a lifesaver when my face is left particularly parched post plane trip. It's thick, creamy and ultra-nourishing, and you only need to use it once in a while when your skin is in need of some extra TLC. One tube has lasted me for months, but I'll be restocking to make sure I'm prepped for the winter—and all the coast-to-coast traveling I'll be doing.

9. Oura Ring 5

Amazon

Caffeine habit notwithstanding, I am trying to work on getting better sleep. For that, it seems there's no better investment than an Oura ring. The wearable tech device is renowned for its ability to track daily health metrics—from heart rate to stress levels—and provide especially in-depth insights into one's sleep routine, as well as actionable steps to help improve it. After reading my colleague Candace Davison's rave review of this latest (and lightest) model, I've been itching to get one onto my own finger.

This fall we're seeing a rise in what I call "personality jackets": outerwear that's fun, funky and full of embellishment. As for what speaks to my personality? That would be this 1970s-esque, straight-out-of-Penny-Lane's-closet number with the perfect longline silhouette. It has a fuzzy fleece exterior that adds to its coziness for the colder months, but the drama of the fluffy faux fur trim is what I'm really here for. Admittedly, I'm also drawn to the fact that I can wear the most basic outfit underneath and still feel like I'm walking down a runway—the coat does all the heavy lifting.


stephanie maida

Stephanie Maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

natalie bio photo

Natalie LaBarbera

Contributing Editor, Commerce

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.