October Prime Day 2025 Is Coming Soon—But You Can Beat the Virtual Crowd by Shopping These 28 Early Deals

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Dasha Burobina for PureWow

Mark your calendars! Amazon October Prime Day 2025—one of retailer's biggest sales events of the year—is returning on Oct. 7 and 8, 2025, and it's your best chance to stock up on beauty, fashion, home and tech must-haves for way less ahead of Black Friday. But just so you know, you'll need to be signed up as a Prime member to snag all the best savings (so you might want to start your free 30-day trial sooner rather than later). 

And while you technically only have two days to shop the official event, also known as Prime Big Deal Days, tons of brands took note of the upcoming sale and marked down some seriously good items early, so you can get a head start on shopping (and saving). This comfy sweater set (was $50, now from $40) and these editor-approved eye masks (were $26, now $22) are must-buys if you ask me. You also don't have to be a Prime member to score these early markdowns (though if you want in on extra perks like fast and free shipping, grocery savings and more, you definitely should be). Ready to start loading up your cart? Here are the 28 best Amazon scores you don't want to miss before the main event.

Benefits for Prime Members During Prime Big Deal Days

This year during October Prime Day, Amazon Prime members can score some extra benefits beyond the savings on site, including

  • Grocery savings of $15 off a purchase of $55 or more while shopping in-store at Amazon Fresh
  • Up to 50 percent off Amazon devices like the Fire HD 8 Kids Pro Tablet, Kindle Paperwhite Essentials Bundle, Ring Battery Doorbell and more
  • If approved for a Prime Visa, members receive an instant $150 Amazon gift card and earn 10 percent back or more on select deals, along with five percent back year-round at Amazon, Amazon Fresh and Whole Foods
  • At participating BP, Amoco and ampm sites, members can save $1 per gallon on up to 35 gallons of fuel on Oct. 3 after linking their Amazon accounts to the BP loyalty platform
  • Score tons of Kindle books for up to 80 percent off, and three months of Kindle Unlimited for free for eligible members
  • Using the free Grubhub+ membership included with Prime, members can order a free McDonald’s 10-piece Chicken McNuggets Meal once per day between Sept. 15 and Oct. 5
  • Select artist merch, CDs and vinyl will be up to 30 percent off
  • Score early access to Wicked: For Good on Nov. 17 (four days before the wide release) by signing up for early screening notifications

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

There's a reason everyone wants the AirPods Pro 2. For starters, they feature richer sound, noise-canceling abilities and a long battery life of up to 30 hours, so you can take calls, listen to music and jam out at the gym with no fear of fizzling! But that's not all. The Apple AirPods Pro 2—which offer personal aural insights—also have the "world's first software-enabled Hearing Aid feature," per the brand, which is a game-changer for those who are hard of hearing. So, if you have yet to snag a pair for yourself, I *highly* suggest you take advantage of this early deal.

Hundreds of shoppers have been scooping up these Dream Pairs slippers, and once you get a look at their soft faux fur lining, you'll totally get why. Besides their warm, plush feel, the slippers are designed with a textured bottom that provides enough traction to walk the dog or run a few errands, and they have built-in arch support to keep your feet comfy for hours on end.

Considering the fact that over 100,000 shoppers have picked up these Medicube pore pads at Amazon over the past month, I'd say they're well worth adding to your own cart. "These Zero Pore Pads have become a staple in our skincare routine. Both adults and teens in our household use them, and we've all noticed clearer, smoother skin with consistent use. They’re gentle but effective—no irritation or dryness, and they leave the skin feeling clean and refreshed," shared one reviewer. And it's no wonder they're so effective, since they're packed with ingredients like white willow barkcitric acid and botanical extracts.

Meghan Markle's favorite New Balance sneakers may not be on sale right now, but this best-selling style is, and trust me when I say you *won't* regret buying them. Between their lightweight linen material and sublimated graphics, there's no question whether they're stylish—but are they actually good for running? Well, guys, not only do they have FuelCell foam for a bouncier feel, but they also have a thick, geometric midsole, which extends wider to keep you sturdy on your feet. "I just ran a full marathon in these shoes and they did amazing. My feet never hurt...I have two pairs of these now and definitely keeping them," one reviewer raves.

Fit for a queen (and A-listers like Jessica Alba!), Grace and Stella under-eye masks have all the qualities of a luxurious, spa-worthy treatment, with the convenience of an on-the-go pick-me-up. And with this variety pack, you can try them all, including moisturizing, firming, energizing, restoring and revitalizing formulas. That way, you can decide which is your favorite and get ready to stock up once the sale officially begins.

Pop one of these small devices onto your suitcase, purse, keychain or whatever else you're afraid to lose—an AirTag will give you peace of mind as you can keep tabs on 'em right from your phone. Thanks to its Bluetooth technology that tracks items' locations practically down to the inch, misplaced keys and missing suitcases will officially be a thing of the past. According to PureWow Senior Commerce Editor Stephanie Maida, setting up these nifty trackers is super easy—all you have to do is turn them on and tap them to your phone—so you can even buy them for someone who doesn't have a ton of tech knowledge. Trust, it'll come in handy more often than you think.

Does your skin need a little extra TLC? PureWow editors turn to red light face and neck masks like this one, which delivers all the benefits of a spa facial at home by offering seven light modes for different skincare concerns. So whether you're hoping to reduce acne, brighten your skin or improve fine lines, this gadget will come to the rescue. Not to mention, one buyer says, "It’s super easy to use, completely cordless, and very comfortable to wear. After just a few uses, I could see my skin looking brighter, smoother and more refreshed. It really helps with calming redness and gives my face a healthy glow."

While there are a ton of tech scores up for grabs early, I'd run to pick up this Fire TV Stick if I were you. Not only can you use it to stream all your favorite shows and movies in crisp, 4K quality, it's also the first-ever streaming stick to offer an "ambient experience" mode, giving you access to more than 2,000 pieces of museum-quality art and photography to display on your flat-screen when it's not in use. And since it's compatible with most smart TVs, you can use this bad boy to turn practically any model into a chic, aesthetically pleasing digital art frame.

This sweater set, consisting of a relaxed cardigan and matching pants, looks *way* more expensive than it is, especially now that it's marked down to as low as $40. You have tons of colors and patterns to choose from, and the acrylic/cotton blend is sure to feel cozy as we head into cooler weather. "This is the most comfortable set! I wear it all the time! Washes well! It makes me feel put-together while being comfy at the same time! Perfect for lounging around with kids or running errands," wrote one reviewer. And at this price, it's honestly worth snagging more than one.

Packed with 1,000 watts of power, this compact and portable steamer is the ultimate travel essential—at least according to PureWow content creator Kate Kesselman, who gave it a whirl on an episode of Take My Money. Not only does it fold up effortlessly to fit in your luggage, it also heats up in as little as 30 seconds to start getting those suitcase wrinkles out ASAP (including from delicate fabrics like cashmere and linen). Plus, its leakproof design allows you to steam both vertically *and* horizontally without worrying about water dripping onto your clothes. It even has an extra-long cord, which means you won't have to struggle to find a nearby outlet. With all that going for it, it may even replace your regular steamer at home.

The internet is obsessed with this cordless V8 vacuum that easily transforms into a handheld model, and I don't doubt that you will be, too. Just hear me out: It's designed to automatically detangle any strands it picks up, so pet hair doesn't stand a chance. Also, its advanced filtration system traps 99.99 percent of microscopic particles inside the machine and expels clean air, which is *huge* for folks with allergies. What's better? The vacuum features a cordless design, so there's no tangled cords or switching between outlets involved when you move on to cleaning another room.

What's special about this Cosrx set besides the fact that it comes with *two* of the brand's most popular products (the Snail 96 essence and Advanced Glass Glow hydrogel masks)? Well, that's easy: Both of the products are packed with snail mucin, which is said to be loaded with nutrients that can seriously nourish and hydrate your skin. No, I'm not kidding. In PureWow's deep dive into snail mucin, cosmetic chemist Alex Padgett told us, "The liquid [that] snails secrete is rich in hydrating humectants and polysaccharides that can help improve hydration and help skin hold onto water better." The serum contains a whopping 96% snail mucin and the face masks feature 25%, so there's no question whether they'll help you achieve a "glazed donut" complexion in no time.

Leakproof and airtight food storage is what you'll be getting when you buy these glass containers on sale. Each set is packed with 12 containers with matching lids, so you can prep your meals or store your leftovers without a hitch. Oh, and feel free to put them in the microwave (sans the lids!), oven (up to 752 degrees Fahrenheit), freezer (down to -40 degrees Fahrenheit) and dishwasher—the containers are safe for all of the above. And, guys, they're also stackable, so don't fret about cabinet clutter.

From its unique knit texture to the cotton fabric and trendy brown color (it comes in a bunch of others, too, though!), this cardigan is practically fall wardrobe perfection. And now that it's less than $35, how can you resist?! Not only will it elevate any outfit with its prim and polished look, but reviewers also say the quality is much better than they expected, so yeah, you should probably get this in your cart now before the price goes back up.

Want to feel like you just got a professional blowout without the hefty price tag? Well, you need to pick up this viral heated brush from Wavytalk that shoppers say works wonders on their hair. "This has become my everyday hairstyling tool. I love that I can change the heat settings and it takes no time to heat up. There is a plastic piece at the stop of the tool for your fingers so they don’t burn. It’s very easy to clean. It’s lightweight, hardly takes up any room [and] makes no noise. Really does give a hair dryer-quality blowout and leaves my hair so soft," shared one fan. So I'd say it's definitely worth trying, especially at less than $50.

Get prepped for your upcoming vacation with this three-piece hardshell luggage set, which includes a 20-inch, 24-inch and 28-inch suitcase for all your getaway needs. They each have a TSA-friendly lock to keep your items safe, 360-degree spinner wheels for easy airport maneuvering and comfortable carrying handles that make lifting a breeze. Reviewers are amazed at how roomy they are (including the carry-on sizes!) and rave that these suitcases are a great value for the price.

Providing a powerful clean while remaining gentle on the teeth, this electric toothbrush (which comes complete with *eight* brush heads and a travel case) is just too good to pass up. With a motor producing 40,000 vibrations per minute, along with four custom modes (including one for sensitive teeth), it should leave your whole mouth feeling fresh and polished after every cleaning. Plus, you only need to switch out the brush head every three months, which means you'll be covered for two years with this set. As for the battery life? On a full charge, the toothbrush will last up to four weeks, per the brand. What more can you ask for—well, besides the discount?

Cleaning your stove, bathroom floor and car won't feel like a humongous chore when you've got this electric spin scrubber in hand, and I'll tell you why. It comes with eight different brush heads meant for various surfaces, so you can tackle just about any cleaning task like a pro. And not only can you use it as a handheld scrubber for appliances and kitchenware, it also boasts an extendable rod to get to all those hard-to-reach places, like high-up tiles in your shower or the roof of your car. As one reviewer says, "I have a tiled shower, and it's really hard to reach certain areas, but now, with this tool, I know my shower is completely clean. It does all the work! I'm short and didn't even need to use my stepping stool. No straining at all, and I wasn't worried about falling." They also rave about its battery life, which purportedly runs for up to 90 minutes per charge.

A kitchen gadget that acts as multiple appliances in one is a must-have—especially when it's on sale. And according to one buyer (who had actually never used an air fryer before), this does-it-all Cosori was "Very easy to use. My first day of using it I made French fries with crispy buffalo wings and teriyaki wings. They were perfectly crispy on the outside and juicy on the inside. Then cleanup was a breeze!" By the way, this air fryer, which has nine functions (including roasting, baking and broiling, to name a few) has a 6-quart capacity, so you can whip up tasty meals for small and large crowds alike.

20. Amazon Fire TV

Amazon

No need for a Fire Stick here, since all of its capabilities are built right into this TV. It’s available in multiple sizes (so you can snag one that fits your space), but each one boasts a 4K Ultra HD screen to display your favorite shows and movies in vivid picture. Plus, the remote has Alexa capabilities for hands-free control. The only thing that can make this smart TV better (besides a markdown)? The ultra-slim bezel that the brand claims "puts your entertainment in focus."

These little plugs can turn just about anything in your home into a smart device. Set them up in outlets where your most frequently used electronics are set (think: your living room lamp or air purifier), and you can use the app to control them remotely, so you won’t have to get up to turn a switch off or on. You can also set your plugs on a timer to turn appliances off after a certain amount of time (something that's super handy if you’re going to bed or heading out for the evening).

22. The Gym People Longline Bra

The Gym People

Looking to upgrade your workout wear for less? This longline bra from The Gym People has earned thousands of 5-star ratings for its comfy fit, supportive design and soft fabric. "So comfortable and supportive. I never leave reviews, but I just bought three more colors because it’s so comfortable and flattering," raved one reviewer. The bra comes in sizes XS through 3X and 38 different colors, so you might want to follow her lead and snag more than one while it's on deal.

Your cozy outdoor setup isn't complete without a canopy of pretty string lights, and since these have earned more than 73,000 ratings, it's safe to say you'll be getting your money's worth when you decorate your yard with 'em. This 25-foot string features 12 weatherproof LED bulbs, which radiate a warm hue of light you can easily dim and brighten to set the perfect mood. You can also connect multiple strings if you have a larger outdoor space. Either way, you're guaranteed to enjoy some magical al fresco ambiance all autumn long.

Instead of constantly buying floss, you can upgrade your oral cleaning routine with this conveniently cordless Waterpik device. Simply fill it up with water and let it deliver a powerful and refreshing stream to your teeth and gums. It features 360-degree tip rotation for effortless maneuvering, along with three pressure settings you can adjust to your comfort level. Most importantly, though, it has a stamp of approval from the American Dental Association (ADA), so you know you'll be making your dentist proud after every sesh.

Searching for a way to organize your cluttered cosmetics for travel? Look no further than this ingenious toiletry bag, which is designed with zippered compartments to keep all of your self-care items separate and secure. It has a hook at the top, so you can effortlessly hang it on a door or in a closet when unfurled, and it conveniently folds up into a carry bag for easy-peasy packing. Honestly, you'll even want to use this toiletry organizer as your everyday cosmetics case at home (trust me, I do).

This portable cleaner, designed with HairPro technology to avoid clumping and tangling, is beloved by thousands of buyers. One who especially loved it shared, "This cleaner is a beast. I've used it on everything from ground-in dirt on my car seat covers to mystery stains on our living room sofa and high-traffic carpet spots. The process is simple: you spray, the brush agitates the stain, and the powerful suction lifts the mess away. The area is left just damp, not soaking wet, and dries quickly." They add that its "portability is a huge plus," so obviously, I'd say the the Shark StainStriker is worth having on your radar during these early Prime Day sales, especially since you'll get multiple attachments and two cleaning solutions with it for a steal.

Take a scroll through the *thousands* of rave reviews and you'll understand why shoppers are obsessed with this pet hair remover tool. Its simple design only requires you to roll the gadget back and forth along any surface (couch, rug, clothing and all) to pick up fur and lint. And when you're done, all you have to do is empty the chamber and get ready for the next round of Fido's shedding. But don't just take my word for it. "I cannot believe everything this picks up," writes one buyer. "I have a large dog with soft black hair that lays on my bed. I bought this product to help remove her hair...I am extremely pleased. Highly recommend. Works well, picks up all her hair, dust and other yucky things."

These headphones have it all. I'm talking hybrid active noise cancellation, detailed audio, a 40-hour battery life, dual connections and more. Not to mention, they've earned thousands of 5-star ratings, with reviewers calling out their impressive quality, quick charging and soft cushion padding. "I've had these headphones for several months now and couldn't be happier with them, honestly. The battery life is amazing, I only charge them once a week at most. The noise canceling works well and is easy to turn on and off. They are comfortable and do not make my ears hurt or feel hot," said one. So if I were you, I'd get them in your cart while they're less than $50.

What Will Be Cheaper on Amazon October Prime Day 2025?

Going off the last Amazon Prime Day sale, you can expect everything on your wish list to be cheaper come Oct. 7 and Oct. 8. Luggage, snacks, skincare, car seats—you name it, there's probably going to be a deal on it. However, if you want make the most of the savings event, this is the time to add those higher ticket items to your cart ahead of holiday gifting season, like the Samsung Frame TVOriginal Peloton bike and KitchenAid Artisan mini stand mixer, all of which I expect to go on mega-sale in a few weeks.

Not to mention, with tons of rarely discounted beauty buys likely to be marked down, it'll be the perfect opportunity to stock up on vanity essentials for the rest of the year, from the ColorWow Dream Coat Supernatural spray to the Sunday Riley Good Genes treatment.

Frequently Asked Questions

What Is Amazon October Prime Day?

Amazon October Prime Day (aka Prime Big Deal Days) is one of the retailer's biggest sales of the year for Amazon Prime members, who will have access to thousands of deals spanning the categories of home, tech, fashion, beauty and beyond. Prime members will also have a chance to get exclusive access to early holiday deals if you want to get your Christmas shopping done sooner rather than later. But there'll be no need to say RIP to your bank account because, remember, you'll be getting serious savings.

When Is Amazon October Prime Day 2025?

Amazon's huge shopping event kicks off on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8. If you're anything like me, you're already counting down the days, because this sale is going to be the best shopping event until Black Friday. (I would know, considering I keep up with all the best sales year-round.)

Do I Need to be a Prime Member to Shop Amazon Prime Day?

Yes! As with any big Amazon sale, you *must* be signed up to Amazon Prime to unlock the exclusive discounts. If you're not already a member, you can sign up now for a free month-long trial. Not only will this guarantee your access to the sale, but it'll also get you tons of perks, like fast and free delivery on millions of items, Prime Video streaming and a $0 food delivery fee on Grubhub+ orders for one year.

How to Sign Up for Amazon Prime

Signing up for Amazon Prime takes just a few moments, and once your free month trial is up, it'll cost $14.99 per month ($139 per year) or, if you're a student, $7.49 per month. Not sure if you want to commit to it long-term? No worries, you can pause or cancel the membership at any time. So, really, signing up is a no-brainer. Got your eye on one buy in particular? More good news: Prime members don't have to worry about missing a deal because they can subscribe to receive deal alert notifications when specific items are marked down. When it comes to early Prime Day deals, however, most of them are also available to non-members...for now.


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.