For the better part of a decade, Joanna Gaines has been the undisputed queen of modern farmhouse—patron saint of shiplap, vintage tobacco baskets and chippy-paint consoles. Her aesthetic was a love letter to Waco, TX: soulful, homegrown, just imperfect enough to feel real (in the way that made you want to buy everything from Magnolia Market).
But in 2020, something curious happened. The woman who could single-handedly spike Google searches for “white subway tile” started speaking a new design language—one with softer edges, hushed tones and a level of polish that wouldn’t be out of place in a Goop gift guide. The clues? Fluted cabinets. Scalloped velvet chairs. Statement lighting. A creamy, monochrome palette that whispers “quiet luxury” instead of hollering “rustic charm.”
The latest—and boldest—evidence of this evolution comes in the Mini Reni season finale, where Gaines takes on her first-ever renovation in New York City: an office makeover for her friend Hoda Kotb. And while the warmth is still there, the vibe has shifted. This is Jo with her hair pulled back in a silk scrunchie, sipping a turmeric latte between Zoom calls. It’s a mood board that feels Gwyneth Paltrow-approved—her sign to start selling French oak tables on Goop, perhaps?