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The Parachute for Target Collection Is Here to Upgrade Your Bedding and Bath Linens, Starting at Just $12

Hotel quality, Target prices

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Parachute for Target Collection.
Target/Design for PureWow

Whoever says you have to spend hundreds to get quality bedding and bath linens clearly hasn't heard about Target's latest collaboration with Parachute.

Yes, you read that right. Your favorite retailer (ahem, Target) and luxury bedding and bath brand (Parachute) recently teamed up to bring us an affordable collection of "fine linens that take comfort to new heights," starting at just $12. Talk about a dream come true. So, whether you're searching for a new duvet cover set in a trendy spring print (like cabana stripes) or are just in the mood for some new bath towels that will add a fun pop of pattern to your bathroom this summer, you'd better get ready to stock up. Because here's the best part: While the pieces have the same high-quality construction we know and love from Parachute (which has a stamp of approval from multiple PureWow editors), they have an affordable Target price tag, so no need to worry about breaking the bank. Read (and shop) ahead to elevate your linens for less.

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Stripes can bring a coastal vibe to your look—and a beachy vibe to your bedroom. If you want to feel like you're on vacation every night this spring and summer, you'll add this duvet cover set to your cart, especially since it comes with almost everything you need to make your bed (that is, a duvet cover and two pillow shams, which is just enough to give your room a whole new look.) They're made of a premium blend of linen and cotton, offering superb softness, distinguished durability and an airy weight that's certainly alluring in the hotter months. Sounds like this striped duvet set may be exactly what you've been dreaming of.

Besides the fact that check (or gingham) print is perfect for summer, you should pick up a few of these washcloths and bath towels just to experience how soft, absorbent *and* quick-drying they are said to be firsthand. What's the likelihood of that actually being the case, you ask? Well, given that they're loomed from 100 percent cotton at 500 grams per square meter, I'd say it's pretty high. So, if I were you, I would scoop up the complete set now because it might be sold out by the time you go back later.

Wondering if this blanket is truly as good as something you'd pick up direct from Parachute? One reviewer has the tea: "I bought several of the Parachute blankets because I loved them all. Sadly, I'm returning most of the other blankets. They are wonderful, soft and beautiful, but between my husband, our toddler and our two cats, the other blankets would have been destroyed within a few weeks. THIS blanket I'm keeping, though! It's got a sturdy enough weave that I think it'll make it through my house, and it is so incredibly soft and breathable. It's going to be used a ton this summer." That's quite the endorsement—and they didn't even mention that it's made of 100 percent cotton and has a textured stripe that will add a touch of elegance to any room.

This checkered bath mat will warm your feet and keep your floor dry as you get in and out of the shower. In addition to making your space look chic, it's also made of cotton, so you can bet that it'll feel super soft and cozy underfoot. But since there's only one way to find out, I suggest picking your size and bringing it home before it's too late!

This crisp cotton sheet set comes with one fitted sheet, one flat sheet and two pillowcases that are supposedly lightweight and cool enough for hot sleepers. They also come in two sizes (queen and king) and several colors, from this hotel white to a petal pink, which just so happens to be trending for spring. I know which colorway I'm grabbing for less than $150—what about you?



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Associate Sales and Deals Editor

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