The Best Super Bowl TV Deals Might Be More Exciting Than the Big Game Itself

Talk about a touchdown

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It's official: The Seattle Seahawks and New England Patriots are facing off in the 2026 Super Bowl, which will take place on Sunday, Feb. 8. Whether you're hosting a full-on Super Bowl party or just inviting a few friends over to watch the game, you may want to upgrade your TV—especially if it's been buffering lately. Lucky for you, a ton of Super Bowl TV deals are up for grabs, so you can secure a new flat-screen for *way* less.

If you've been thinking about buying the Samsung Frame TV (now up to $1,200 off in the Pro series) or the Hisense Canvas TV (now up to $300 off), this is your sign to make a play. Even if you can't get your new TV delivered in time for the game, it'll be worth securing before the next one for the sheer savings alone. Below, I've rounded up the top five smart TV sales to spring on.

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Best Super Bowl TV Deal Overall

1. Samsung The 75-Inch Frame Pro TV

Samsung

While the original Frame TV has long been beloved for its ability to camouflage itself as wall art, the recently launched Pro model, available in 65-inch, 75-inch and 85-inch sizes, takes things to the next level. It's equipped with Samsung's most advanced Neo QLED 4K display (powered with mini LED lights for precision), which means you'll get optimized sound and AI-enhanced picture quality for a clear, crisp viewing experience whether you're streaming movies, admiring an art display or watching a football game. At a whopping $1,200 off, the 75-inch version of this coveted telly is the ultimate Super Bowl steal, so I wouldn't wait too long to take advantage. (Psst: You can also find most sizes of both the OG and Pro Frame TVs on sale at Amazon.)

Best Art TV Deal

2. Hisense Canvas TV

Hisense

This TV has a stamp of approval from former PureWow Associate Editor Sydney Meister, who swears it turned her apartment into a movie theater and art gallery. "Honestly, this TV has been a game-changer. It’s not just about the incredible 4K resolution and immersive sound (which, by the way, makes every movie feel like a cinematic event). What sets it apart is how it transforms into a stunning piece of art when you’re not using it," she shared in her review. But that's not all. She also pointed out that the flat-screen's smart functionality makes it easy to access her go-to shows and movies. So, if you're looking for a TV that will blend in with your decor and work like a charm, look no further.

Best Amazon Fire TV Deal

3. Amazon Fire TV 4-Series

Amazon

Want to get the most bang for your buck? Snag the newest Amazon Fire TV at its lowest price ever. In addition to an easy-to-navigate interface, 4K Ultra HD picture and an Ambient Experience mode that displays artwork when you're not streaming, it also comes with all the benefits of Alexa+, the brand's smartest AI assistant yet. Sure, you can use it to control the TV (and other Alexa-powered devices) with your voice, but you can also ask for personalized viewing recommendations based on your preferences or whatever you happen to be in the mood for. (I tested this feature out at an Amazon event and I have to say, it's impressive.) From there, you can enjoy them all with theater-quality picture and sound. Welcome to the future of home entertainment!

Best LG TV Deal

4. LG OLED evo AI C5 4K Smart TV

LG

Powered by LG's fastest processor, this flat-screen is designed to deliver smooth, crisp viewing and super upscaling that will definitely come in handy during those controversial calls. Beyond its Brightness Booster technology that "magnifies each individual pixel for remarkably luminous detail," per the brand, this slim device is specially equipped for movie displays and video game plays, with features like Dolby Vision, Dolby Atmos and the Martin Scorsese-approved Filmmaker Mode. On that note, it would also make a great Valentine's Day gift for your favorite sports lover, film buff or gamer—particularly in the 83-inch size, which is currently $2,100 off.

Best Roku TV Deal

5. Roku Smart TV 2025

Roku

Roku TVs are fan favorites for their seamless streaming capabilities and affordable price points. On that latter note, you can take home this 2025 edition for an even better price this weekend. The device's HDR10 brings colors to life, while the 4K display brings images into super sharp focus. And you just can't beat its easy setup, endless app options and home screen customization. "RokuTV continues to be the gold standard for simplicity. Setup was incredibly quick—plug it in, connect to Wi-Fi and you’re ready to go within minutes," raves one reviewer, adding that it "truly shines when it comes to compatibility and customization. It works effortlessly with all of our connected devices gaming consoles, streaming boxes, sound systems and more with zero hiccups."

When Is the Best Time to Buy a TV?

While you can score deals on smart TVs throughout the year, one of the best times to buy a TV is the week leading up to the Super Bowl. Just hear me out: During this time, all the top electronics brands and retailers (from Samsung to Amazon) mark down their best-selling televisions, with discounts rivaling Black Friday! So, if you're in the market for a fancy new flat-screen, wait 'til the very end of football season.


stephanie maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

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