41 Viral Products That Are Majorly Discounted During Amazon Prime Day 2025

Internet-famous products, ahead!

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Perhaps the best thing about Amazon Prime Day 2025 is that it lets us dip our toes into the latest trends we saw on our socials…but for way less. I'm talking the best deals on fashionbeautytech and random whatnots that have created major online followings. Think the Laneige Lip Sleeping Mask (was $24, now $17), the popular Fullstar vegetable chopper (was $50, now $25) and the at-home blowout miracle worker, the Dyson Airwrap (was $500, now $400)—all with savings you don't want to miss.

The huge Prime Day sale starts at 3 a.m. EST on Tuesday, July 8, and runs through Friday, July 11, and the deals are only available to Amazon Prime members (if you're not already signed up, get a free trial membership here to snag the deals). Below, 41 of the top viral products you won’t want to miss. 

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

We tested out this hydrating sheet mask that's been all over TikTok, and it did, in fact, live up to the hype. What makes it leave your skin looking so glassy and hydrated? Well, it's packed with ingredients like hyaluronic acid, collagen, niacinamide and more that increase your skin's radiance while also offering anti-aging benefits. So if I were you, I'd definitely take advantage of the chance to score four of these fab masks for just $15 before the sale ends.

Whenever I see a fashion item that hundreds of Amazon shoppers have scooped up over the past month, it automatically catches my attention, as was the case with these breezy beach pants from Anrabess. The pants have a stretchy smocked waistband that looks like it would be so comfortable—plus, it'll easily stretch over all of my favorite swimsuits. Not to mention, shoppers say have a flattering fit, too. "These pants just flow over everything and are super flattering," shared one reviewer.

Keeping your clothes organized is a great way to prevent clutter and makes it easier to get dressed in the morning. This six-piece storage set (which more than 20,000 shoppers have snagged in the past month, BTW) is flexible and lightweight, plus each piece has a clear window in front, so you can quickly find what you need. According to shoppers, the only downside is that they don't have a solid, reinforced bottom for extra support, but otherwise they're a great buy, especially during Prime Day.

This luxe smoothing spray has a cult following, including PureWow’s very own Associate Editor Sydney Meister who says, “Not only did my hair feel like the embodiment of a silk scarf, but it also helped with reducing the poofiness my ‘do was facing. The anti-humidity technology was a game changer compared to other products I’ve tried.” Silky smooth locks for less? Count me in!

If you scored the Beckham Hotel Collection pillow (see above), it only makes sense to add the cozy blanket to your cart. The soft fleece is a standout online as reviewers praise how warm and comfy they feel snuggled up under it. It's crafted in microfiber that aims to be super fluffy yet very lightweight. Plus, the blanket comes in various sizes (i.e., throw to California king) and 30 colors to match your home's aesthetic.

Reviewers, including Beauty & Cultures Editor Chelsea Candelario, note these teeth whitening strips are great for beginners or anyone with sensitive teeth. “I’ve heard horror stories about certain brands and how you suffer from sensitivity after using them,” says Candelario. “I was lucky (and relieved) that I didn’t have to experience any pain or discomfort while using these. Since they’re made with essential oils, I didn’t have to worry about any harsh chemicals or flavorings in my mouth.”

You've likely seen one creator or another rave over Ouai's hair care products, including this shampoo and conditioner set that's on deal for Prime Day. This sulfate-free formula is designed specifically for that "stuck in the middle" type of hair and is formulated to help with everything from eliminating frizz to hydrating and repairing your strands. Not to mention, it smells incredible with notes of Italian lemon, orange, peony, musk, magnolia and more.

If you aren't one of the thousands of Amazon shoppers who have already picked up this updated version of the Hatch sunrise alarm clock, take the $30 in savings on it now as your sign that it's time. This sleek device can do everything from help you unwind at night with sleep sounds and custom light settings to gently wake you with the sunrise feature that supports your circadian rhythm. "I’ve been using the Hatch Restore 3 for a few weeks now, and I can honestly say it’s one of the best purchases I’ve made in a long time," one reviewer shares. "I was hesitant at first because of the price ($169.99 isn’t cheap!), but after seeing it all over TikTok and reading some glowing reviews, I decided to take the plunge. Let me tell you, it’s worth every single penny. This isn’t just an alarm clock—it’s like a sleep coach, a sound machine, and a sunrise simulator all rolled into one sleek, stylish package."

Another big deal to take advantage of now? These Bose QuietComfort headphones thousands of reviewers rave over—which are marked down by a whopping $150 RN. The headphones are equipped with noise-canceling technology, which can also be switched to a passive mode so you're able to still hear your surroundings (which is bound to be useful when you're out on your next walk in a busy area). They also have padding along the earcups and band to keep them comfy, and Bluetooth capability that allows you to easily switch between devices.

If you love to whip up a smoothie before you're headed on your way to work or the gym, you're gonna want to pay attention to this deal that scores you *half* off this portable Ninja blender. The cordless, rechargable blender is just the right size to create your personal drink, and you don't even have to worry about transferring it into another cup since it comes complete with a sip lid with an attached handle. What's better? It should easily fit in your cup holder, so taking it on-the-go really is effortless.

You likely don't need me to tell you just how good the beachy scent of Sol de Janeiro's famous Chierosa 62 body mist is. But what you do need to know is that you can score the pistachio-meets-salted-caramel scent on sale for the duration of Prime Day. So go ahead and get a bottle (or two) in your cart before the deal ends.

I'm not ashamed to admit that TikTok made me buy this pet hair remover. In fact, a quick scroll through more than 195,000 reviews and you'll see that I'm not the only one that couldn't resist its simple design that only requires you to roll the gadget back and forth along any surface (couch, rug, clothing and all) to get up fur and lint. And when you're done, all you have to do is press down on the release button to open the pet fur remover and empty its contents. Easy and satisfying.

If you need a travel-friendly mirror, look no further than this internet favorite from Kintion. It truly beats using hotel lighting to do your skincare (or makeup) routine and comes in at just 3.3 inches long and 2.5 inches wide, making it easy to slip into your carry-on bag. It also opens flat at 180 degrees and features two LED lighting settings to see your face clearly. Plus, it includes a 3x magnifying mirror to really get up close and personal.

If you love reading in dimly lit places (i.e., your bed), then you need to get your hands on this rechargeable neck reading light. It also features three light colors, six brightness levels and bendable arms for versatility. Sure, you may feel a bit silly when you wear it around the house but you can take comfort in knowing Reese Witherspoon might be doing the very same thing and that you scored a great deal on this cult-favorite product.

There are few treats I love more than freshly made ice cream, and suspect it might taste even better coming from a machine you scored for more than 20 percent off. PureWow content creator Kate Kesselman tested the original version beloved Ninja machine an episode of Take My Money and concluded, “It changes the game when it comes to smoothies and ice cream.” Plus, this deluxe model includes four family-sized tubs with storage lids and a bunch of different settings so you can whip up everything from gelato to milkshakes and slushies, too.

Say buh-bye to dirty floors and loud corded vaccums! This Dyson best-seller is designed to automatically detangle any strands it picks up, so pet hair doesn't stand a chance. Its digital motor spins at up to 110,000 rpm to generate major suction power in order to remove dirt and debris from every crevice. Plus, it offers up to 60 minutes of run-time on a full charge, and it’ll intelligently adapt power based on debris detected and floor type. 

There are jewelry organizers and then there's this one from Songmics. This 2-in-1 acts a mirror and an accessory compartment that you can store all your jewelry and go-to beauty products. The mirror is 14.8 inches wide and 42.5 inches tall, so you can get a full body view of any outfit once you put your look together, too. And let's talk about the interior, which has built-in shelves, hooks for necklaces and earrings and ring slots. It can be hung over your door or mounted on the wall for a floating effect.

Want to save on a cute and comfy set that you can toss on for everything from lounging at home to grabbing a Saturday morning coffee? Then don't skip the deal on this popular set that one buyer said is the "perfect outfit for a hot summer day." "This two-piece set is amazing quality, lightweight and super comfortable. The material is soft and breathable but not see-through," they also shared.

Available in a handful of fun colors, the tiny Ecolution popcorn maker is the perfect size for those days you want just a little nosh—especially because the lid serves as a measuring cup, so you can make just the right amount (up to six cups). It’s also extremely easy to use: Just pour your kernels into the wide-mouth top and pop it in the microwave for three minutes or less.

I love any chance I get to make my kitchen more efficient and this TikTok-famous device takes the tedious time out of chopping veggies. Just pop your bell pepper or onion onto the sharp slats and press down the top for seamlessly cut vegetables for your salad, omelet or whatever else you're cookin' up.

I'm seeing this trendy stand holder everywhere and I'm already convinced that I need to snag one for Prime Day. At only 1.19 pounds, it can hold your phone, Kindle or tablet as you lay in bed and binge-watch Heartstopper. It's designed with a 360-degree rotating pull clip and a 180-degree flexible arm so you can watch comfortably while sitting or lying down. The best part? The center is a detachable bowl, so you can add delicious snacks or store any tech accessories.

Creators all over TikTok have been sporting versions of this striped sweatshirt, and now that it's marked down for Prime Day I'm grabbing one (and I suggest you do, too). It's made from a cotton/elastane blend that should feel breathable and comfy, and it comes in a bunch of cute color combos—just don't forget to redeem the promo code before adding to your cart on whichever one you choose.

Here's your sign to splurge and get yourself this TikTok- and editor-approved hair tool. Now, the Airwrap rarely goes on sale, but when it does, it's only right to snag one before it's gone. This bundle comes with multiple attachments that use Coanda technology—hot air, not hot plates—to dry and style while reducing heat damage and frizz, so you can curl, volumize and smooth your hair with ease.

For years I've been hearing from friends and colleagues about just how amazing Mario Badescu's drying lotion is for tackling blemishes and right now you can score it for 40 percent off. The drying lotion is made with ingredients like salicylic acid and calamine that work to draw out impurities and soothe your skin, and reviewers confirm it really is that good. "I definitely got influenced—I've seen this product all over TikTok for the past two years, and I finally gave it a try a few months ago. I’m so glad I did! I’m almost on my second bottle now because it works that well," wrote one happy buyer.

Give your arms a break and invest in an electric scrub brush like this Labigo model to get your bathroom and kitchen sparkling clean without exhausting yourself. It comes with six different heads suited to different surfaces (like porcelain bathtubs and stone tiles), and the handle can be extended for those hard to reach areas (up to 47.63 inches). As for the battery, the brush can be used for about 90 minutes after only 3.5 hours of fast charging.

Grace & Stella counts both Jessica Alba and Leona Lewis as fans, as well as our very own Beauty & Cultures Editor. In her honest review, Candelario says "While they won’t drastically change the appearance of your under-eye area, I do still see a difference. I feel more energized (like the name suggests) and the area looks brighter than ever. I appreciate how they reduce my dark circles and maintain moisture." Plus, the eye masks come in a variety of packs, and you can score 24 pairs for less than $20 now.

Score this Gabrielle Union-approved acupressure mat-and-pillow set on sale to upgrade your recovery days like a pro. The flexible mat, covered in little plastic spikes, is designed to stimulate blood flow to purportedly reduce muscle tension and soreness, as well as increase energy, circulation and relaxation. And the coordinating pillow brings all those same benefits your neck and head for a full-body experience.

According to Gen-Z, no-show socks are not cool. So you might want to snag this set of ankle socks that are too cute to not display. These Mcool Mary picks come in a pack of six and it's a great addition to a pair of sneakers or ballet flats. With a blend of cotton, polyester and spandex, shoppers say they're soft, breathable and comfortable to wear all day. Get them in all white or mix it up in a variety pack that would surely be a fashionable choice for fall.

Free your home of spots and stains with this easy-to-use portable Shark cleaner. It comes with two cleaning solutions and four interchangeable heads to help you tackle and lift stains from carpets, upholstery, even car seats. And the water tank is super easy to empty and clean once you’ve completed all your dirty work. Add it to your shopping cart now to save $40.

If there’s one hair tool celebrities and editors love, it’s the Shark FlexStyle. The multi-styler can be used to curl, smooth and dry hair with a snap of any attachment. It promises fast drying minus heat damage—all thanks to the tool regulating the temperature and heat exposure. With *tons* of 5-star reviews, the blow dryer is praised for being lightweight, coming at just 1.5 pounds so you don't have to worry about an unwanted arm workout in the morning. It works for all hair types as it comes with two auto-wrap curlers, oval brush, paddle brush, diffuser and styling concentrator.

I never thought an upholstery cleaner could be sexy, until I came across this video showing a woman ridding her car of everything from coffee stains to old juice box spills. I guarantee you'll be fantasizing about how you could use it, too. It has hardcore suction and spray power to tackle pet stains, food stains and anything else that's stuck in your upholstery.

Fun fact: One of these little pots of delicious lip goo from Korean beauty brand Laneige is sold every three seconds globally. And I'm here to report that it lives up to the claims that say it will moisturize and soothe your lips. (Though it’s technically an overnight treatment, Candelario mentioned in her review that she uses it as a lip balm throughout the day.)

I'm here for all those TikTok before-and-afters of people showing off their longer, thicker lashes after using a flick of this non-prescription lash serum every day. This serum is known to be a favorite of Meghan Markle's and is formulated to not just lengthen your lashes, but to strengthen them as well.

On a bit of a cleaning kick? Add this simple mop to your regular rotation when you need to tackle spills, dusty floors or just want to zhuzh up your home. To use, simply dip the mop head in the water/soap mixture below then place in the spinning top to control exactly how much cleaning solution you want to use. The foot pedal means you don’t have to bend over or twist yourself into knots just to get clean floors, and the bucket is super lightweight so you can empty it with easy once you’re done.

Achieve the aesthetically organized kitchen of your dreams with this fan-favorite, 24-piece storage set. The clean containers make it easy to see everything in your pantry at a glance (so you never run out of Cheerios or all-purpose flour again) and are BPA-free. The set even comes with reusable labels to indulge your organizing fantasies even further.

If you haven’t bought into the silk and satin pillowcases club—and the powers they have on a good hair and skin day—you’ll want to start with Bedsure’s satin pillowcase set. At only $8, and with over 300,000 reviews, this will be a game-changer in your nightly routine. Not only does satin reduce hair breakage and keep it tangle-free—so you can forget about frizzy flyaways in the morning—but the breathable fabric also works to maintain hair moisture, which makes it a go-to for thick, curly or dry hair. And aside from hair protection, the smooth texture protects your skin from sleep lines and wrinkle formation.

In a video with 115.2K views, TikToker @jclaudettef says, “I used to bring about three different bags for my toiletries when I traveled but with this bag, I only need one.” That’s because this toiletry bag features four extra-large compartments with zippers and an open back pocket for ample storage. While the inner compartments are clear—so you can see everything inside without having to rummage—they also include elastic straps that can hold anything from bottles and brushes to makeup and hair accessories. Yet, the best part is that it includes a hanging hook at the top, so you can unroll it at the hotel while still having something compact to travel with. 

Once you see this wrap organizer in action, you’ll never want to go back to messy drawers. It’s a bamboo dispenser that’s designed to hold plastic wrap, aluminum foil and wax paper (up to 12 inches wide) to keep your kitchen drawers nice and tidy. (Or you can hang it on the wall if you need easy access while you’re in the kitchen.) Each slot comes with a built-in slide cutter, offering a hassle-free cut every time, and it comes with 21 label stickers, making it easy to identify what’s what (or label anything else you need in the drawer). 

I’d be lost without my Sunday restock videos—and this label maker is the key to achieving aesthetically pleasing organization. People are obsessed with this one because it never requires ink and it prints so fast. The Bluetooth settings make it easy to use with auto label paper recognition and alignment—and the companion app provides scan, image recognition, batch printing and customization options with more than 1,500 icons, 30 fonts and 100 borders. It also supports various label types, including product labels, address labels, price labels and beyond.

If you’re trying to shove as much as you can into one suitcase, you’re going to want to snag a set of these beloved packing cubes. It includes four large packing cubes and one shoe bag, a large laundry bag, a toiletries bag and an accessories bag. Not only are they lightweight—so you won’t have to worry about overhead luggage charges when you’re flying—but they make organizing your stuff a dream. Bonus: The set is available in 19 colors, so you can assign each family member their own unique hue to keep track of what belongs to who. 

You’ve seen these babies all over your feed. From influencers who are using them under the cabinets to ones who have them in their closets and bathrooms, the motion-sensor lights can instantly brighten a space while making it feel luxurious. Its PIR Motion Sensor can detect movement within a 10-foot range while the 3500K bulb offers a warm, cozy color temperature. The best part? It has an Auto-On mode that ensures the lights switch off every 30 minutes. 


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Associate Editor

  • Writes across all lifestyle verticals, including relationships and sex, home, finance, fashion and beauty
  • More than five years of experience in editorial, including podcast production and on-camera coverage
  • Holds a dual degree in communications and media law and policy from Indiana University, Bloomington

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Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.