I came of age in the mid 2000s—a time of low-rise jeans and hip bone worship, of tabloids using their front pages to criticize any change in a celebrity’s body. While I’d like to think that, as a society, we’ve come a long way since then, there’s no doubt that the obsession has returned, repackaged for the age of social media. This time, more pervasively—and more problematically—through the guise of “health.”
The rise of the weight-loss shot Ozempic—a drug originally developed for those with type 2 diabetes—has undeniably been co-opted to usher in a new era of the ‘thin is in’ mentality, but that’s not the only culprit. In the digital wellness spaces I frequent online, I have noticed an overwhelming shift in the approach to women’s fitness. After the past decade or so of singing the praises of CrossFit and weight training—encouraging the idea of “strong over skinny”—trainers and fitness influencers are suddenly posting videos about why they stopped lifting heavy to get a “leaner” look, namely through Pilates.
Whether via Ladder's Maia Henry or TikTok's Sivan Tayer, both of whom have begun touting paid workout programs promoting "leanness," my fitness feeds on TikTok and Instagram have gone from bench press workouts to videos about achieving “11 lines” on a reformer; about lifting lighter to prevent “bulkiness.” The desire for strength has given way to a desire for sinews.
In a nutshell, “muscle mommies” are out, “Pilates princesses” are in. And I hate it.