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What Is the October Theory?

Reinvention isn’t a one-time event. It’s an ongoing journey and every season brings a new opportunity to grow, explore and redefine what’s next. Enter: The October Theory.
 
This month begins what some have dubbed as the “mini New Year,” marking a 90-day sprint to reset before the calendar year comes to a close. The idea is that instead of waiting around until January 1, you embody a motivational mindset to tackle big goals, embrace change and build momentum. We’ve partnered with Ford because they embody just that. 

Ford was built on the belief that the world doesn’t get to decide what you’re capable of: you do. So, no matter if you’re itching to tackle a new home project, exercise routine or discover more about how to actually build successful habits, this is the month to ignite that spark. Ready. Set. Ford.


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