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family / Emma Singer

Welp, Apparently Gen Alpha Is Into Doomscrolling, Too

Here’s what a psychiatrist says it’s doing to their brains

Fall Trends

From food to fashion, these are the biggest fall trends.

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Style

Food

Meet Our Team

Jillian
Quint

Candace
Davison

Philip
Mutz

Ippei Naoi/Getty Images

family / Alexia Dellner

What No One’s Saying About Grandparents and Childcare

Guess who’s doing the heavy lifting?

Family

Wellness

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

The Latest

PureWow

Welp, Apparently Gen Alpha Is Into Doomscrolling, Too

Editors' Picks

The 4 Rules of Designing with Wood in 2025

The 20 Best Gifts for Romantasy Fans

From Bree’s Kitchen to Gaby’s Glam—'Desperate Housewives' Interiors Are Having a Moment

No One Does Moonlit Vamp Like Jenna Ortega

Are ‘Micro-Rejections’ Changing The Way We Date?

Gwyneth Paltrow’s 10-Minute Protein Pancakes Feature One Surprising Ingredient

Behold: 9 Pairs of Jeans Worn (& Re-Worn) By Kate Middleton, Meghan Markle & Princess Diana

Fall Trends

6 Trends That Will be Everywhere This Fall, According to PureWow Editors

10 Airbnbs That Feel Straight Out of ‘Practical Magic’

Bombshell Blowouts, Shattered Bobs and 6 Other Fall Hair Trends That Are Going to Be Everywhere

7 Fall Food Trends That Will Take Over Your Kitchen This Season

The 5 Shoe Trends You’ll See Everywhere This Fall (& One Controversial Style I Have Major Feelings About)

Are Barbour Coats Worth the Hype? Here Are My Honest Thoughts as a Fashion Editor and Outdoor Enthusiast

Most Popular

Madewell Petite Haul! Here’s Everything I’m Loving for Summer as a 5’1″ Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

51 Easy Snacks to Make at Home (That Aren’t Cheese and Crackers for the Millionth Time)

These 2 Zodiac Signs Are About to Have the Best Year Ever

The 20 Best TV Shows for 9 to 12 Year Olds (Because Your Tween Needs Some Quality Content)

Style

Taylor Swift Hilariously Teased Her Album in These *Exact* Agolde Jeans (and Yes, They're in Stock)

Merit Just Dropped New Sets of Its Best-Selling Beauty Products (and You Can Save Big on 'Em)

These New Ugg Styles Are About to Pop Up on Cool Girls Everywhere This Fall

Before & After: "I Removed My Pandemic Tattoos"

Food

10 New Mars Candies Are Hitting Shelves in 2026—And I’ve Got Your Sneak Peek

Pete & Gerry’s Organic Pasture-Raised Eggs Are Raising the Bar When It Comes to Clean Eating

Molly Baz’s Dill Pickle Chicken Recipe Will Help You Break Out of a Cooking Rut

The Best Ice Cream Cakes to Order Right Now, Based on Meticulous Taste-Testing

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

What No One’s Saying About Grandparents and Childcare

Family

Kids Need Screentime Limits—But What About Grandparents?

We’re Leveling Up Our Commute with Buick’s Stylish New Models

How to Set Up a Trunk or Treat Without Losing Your Mind

Toniebox vs. Yoto Review: Which One Is Right for You?

Wellness

What Is the October Theory?

I'm in My 50s and Here Are 8 Products I Swear By to Get Me Through Menopause

Cordyceps, Lion’s Mane and Reishi: Is Mushroom Wellness Hype-Worthy or Hooey?

Ciara’s Go-To Wellness Tips Have Nothing to Do with Green Juice or Meditation

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

The Latest

One of Streaming’s Most Whimsical Shows Is Headed to Broadway

I'm 5’2”—Can I Pull Off Polka Dots (1 of Fall’s Hottest Trends)?

Allow Me to Introduce You to Moussy Vintage, the Japanese Denim Brand Loved by Meghan Markle and Hilary Duff

Yes, Selena Gomez Wore 3 Wedding Gowns But One Had a Hidden Message You Didn’t See

The 4 Rules of Wearing Knee-High Boots When You’re 5’3” and Under

The Trench Coat Update That’s Perfect for Petites

POV: You Created the Cozy Home of Your Dreams Thanks to These 8 Editor-Beloved Must-Haves

I'm an Entertainment Editor and I Was Totally Wrong About Taylor Swift

31 Taylor Swift Gifts for the Serious Fan, Straight from Actual Swifties

15 Jean Jacket Outfits That Are Super Easy to Copy—Plus 1 You Should Probably Skip

Asus Zenbook Duo Vs. Asus ProArt: I Tested Both to See Which Laptop Is Worth the Splurge

I Tried the New Blue Apron, And It’s a Weeknight Game-Changer

Woah, This Is the Best Deal We've Seen on the Shark FlexStyle All Year

Sézane's New Fall Styles Are French Girl Boho to the Max

Joanna Gaines Is Becoming a Barbie (and You Need to See Her Dream House)

Netflix’s #2 Show Is Based on a Shocking True Story—And the Reviews Are *Heated*

Meghan Markle Shows Off Shiny New $4k Ring—and It Holds a Ton of Meaning

Taylor Swift’s Wedding Toast Had a Twist Only a Best Friend Could Pull Off

Kate Middleton Has Another 'Harry Potter' Outing—But This Time, 2 Major Royal Relatives Are Missing

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Taylor Swift Hilariously Teased Her Album in These Exact Agolde Jeans (and Yes, They're in Stock)

Jillian
Quint

Candace
Davison

Philip
Mutz

Netflix’s #2 Show Is Based on a Shocking True Story—And the Reviews Are Heated