PureWow: Entertainment, Beauty, Food, Fashion, Family & Home

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beauty / Chelsea Candelario

2026’s Hottest Makeup Color Is Surprisingly Easy to Wear

Plus, tips from celebrity makeup artists

beauty

/ Deena Campbell

The 2026 Time-Saver Beauty Awards

Getty Images

fashion

/ Abby Hepworth

Everything You Need to Build a Winter Capsule Wardrobe That’s Both Chic and Warm

Before: Lowes / After: Saatchi Art

home

/ Sydney Meister

My Kids Go to an Outdoor School—Here Are the 9 Winter Gear Essentials I Swear By

food

/ Lindsay Champion

62 Holiday Finger Foods to Nosh on All December Long

Fall Trends

From food to fashion, these are the biggest fall trends.

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Style

What Deena’s Loving: Our Beauty Director’s Picks of the Month

beauty

/ Sponsored

Our e.l.f. Cosmetics Obsession Continues With Their Brand-New Glow Reviver Slipstick

home

/ Dana Dickey

French Christmas Style Is Elevated but Surprisingly Doable—Here’s How to Get the Look

beauty

/ Deena Campbell

Michelle Obama's Stylists Dish About Braids, Trauma Bonding and Why FLOTUS 'Is Not a Celebrity'

Food

78 Easy New Year’s Eve Appetizers to Get the Party Started

food

/ Sponsored

Why 5 Influencers Are Abandoning Standard Reservation Apps for DoorDash Reservations

food

/ Taryn Pire

The Best Starbucks Holiday Pastries of 2025, Ranked by a Food Editor and Former Starbucks Barista

food

/ Roberta Fiorito

35 Holiday Punch Bowl Cocktails to Make This Party Season

Meet Our Team

Jillian
Quint

Editor-in-Chief

Candace
Davison

VP of editorial content

Candace Braun Davison is PureWow's vice president of editorial content, where she oversees lifestyle features—primarily home and food—as well as the commerce team and special projects.

Philip
Mutz

VP, News and Entertainment

what does npc mean teen tween slang Spotlight Hero@1.5x

Liubomyr Vorona/Getty Images

family / Emma Singer

Help! My Tween Just Called Me an NPC—Should I Be Offended?

Gen Alpha slang, decoded

Family

10 Gifts My Kids Got for Christmas That They’re Still Playing With Years Later

family

/ Dana Dickey

I'm No Fan of Pet Clothing—But the $50 Quince Cashmere Dog Sweater Won Me Over

family

/ Rachel Bowie

I Took My 7-Year-Old to See the Rockettes. Here’s Our Honest Review

family

/ Emma Singer

Please Help Me Understand What Fanum Tax Means

Wellness

5 French Nutrition Rules More Americans Should Adopt, According to a Dietitian

wellness

/ Dana Dickey

This Is the Wellness Trend I'm Predicting Everyone’s Going to Hop On in 2026

wellness

/ Dana Dickey

What Every Woman Should Know If They Have Dense Breasts

wellness

/ Dana Dickey

Smart, Sleepy, Horny—Can a Patch Really Change Your Mood?

Meet Our Experts

Dr Mindy Goldman Chief Clinical Officer 1

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

The Latest

fashion

/ Olivia Dubyak

The Top 15 lululemon Men’s Items for Every Guy in Your Life

fashion

/ Courtney Mason

The Holidays Are Here—Shop Our Top Editors' Picks for December

entertainment

/ Philip Mutz

The 5 Best Movies of 2025

family

/ Emma Singer

The 37 Best Subscription Boxes for Teens in 2026

fashion

/ Destinee Scott

Today's Your Lucky Day: Skechers' Snow-Ready Cozy-Lined Boots Just Went on Sale

fashion

/ Stephanie Meraz

26 of the Best Amazon Winter Fashion Picks to Get You Through the Chilly Season in Style

gift-guides

/ Abby Hepworth

58 Gifts for Millennials (Vetted by a Discerning Millennial)

books

/ Natalie LaBarbera

I Haven't Watched a New TV Show All Year, But These 12 Book Series Have Kept Me Fully Entertained

books

/ Marissa Wu

Taylor Swift and I Both Read This Best-Seller...and I Have Thoughts

fashion

/ Marissa Wu

The 6 Best Gifts PureWow Editors Have Ever Received

beauty

/ Stephanie Meraz

I Tested the TheraFace Pro Microcurrent and LED Device—Here's Why You Should Run to Buy It for $100 Off

beauty

/ Jael Rucker

I've Struggled with Scalp Psoriasis My Entire Life—Then I Discovered Purist

entertainment

/ Philip Mutz

15 Shows and Movies to Watch This Weekend

travel

/ Emma Singer

10 Dreamy Airbnbs in the Hudson Valley for Large Groups—No Couch-Sleeping Necessary

fashion

/ Natalie LaBarbera

These Are All of Our Favorite New Finds at J.Crew (That Start at Just $30)

fashion

/ Natalie LaBarbera

These Reef Sneakers Might Be My New Favorite Shoes (and I Snagged You an Exclusive Discount Code for Them)

entertainment

/ Philip Mutz

'Cheesy' Christmas Film Beats George Clooney's New Movie on Netflix's Top 10 List—and I'm Flabbergasted

money

/ Sponsored

What’s All This Buzz About Renters Insurance?

family

/ Dana Dickey

Forget "Let Them." Here Are the 3 Words That Should Be Your Holiday Mantra Instead

family

/ Stephanie Meraz

The 82 Best Last-Minute Gifts for Dad That He'll Actually Use—& Not Leave in the Garage

PureWow

2026’s Hottest Makeup Color Is Surprisingly Easy to Wear

Editors' Picks

The 2026 Time-Saver Beauty Awards

Everything You Need to Build a Winter Capsule Wardrobe That’s Both Chic *and* Warm

Step Aside, Emerald—Meet The New Greens of 2026

The Break-Up Bob Is Raising Hell in 2026—Here’s How to Get the Look

16 Warm Places to Visit in February, According to Real Travelers

My Kids Go to an Outdoor School—Here Are the 9 Winter Gear Essentials I Swear By

62 Holiday Finger Foods to Nosh on All December Long

Fall Trends

6 Trends That Will be Everywhere This Fall, According to PureWow Editors

10 Airbnbs That Feel Straight Out of ‘Practical Magic’

Bombshell Blowouts, Shattered Bobs and 6 Other Fall Hair Trends That Are Going to Be Everywhere

7 Fall Food Trends That Will Take Over Your Kitchen This Season

The 5 Shoe Trends You’ll See Everywhere This Fall (& One Controversial Style I Have Major Feelings About)

Are Barbour Coats Worth the Hype? Here Are My Honest Thoughts as a Fashion Editor and Outdoor Enthusiast

Most Popular

Madewell Petite Haul! Here’s Everything I’m Loving for Summer as a 5’1″ Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

51 Easy Snacks to Make at Home (That Aren’t Cheese and Crackers for the Millionth Time)

These 2 Zodiac Signs Are About to Have the Best Year Ever

The 20 Best TV Shows for 9 to 12 Year Olds (Because Your Tween Needs Some Quality Content)

Style

What Deena’s Loving: Our Beauty Director’s Picks of the Month

Our e.l.f. Cosmetics Obsession Continues With Their Brand-New Glow Reviver Slipstick

French Christmas Style Is Elevated but Surprisingly Doable—Here’s How to Get the Look

Michelle Obama's Stylists Dish About Braids, Trauma Bonding and Why FLOTUS 'Is Not a Celebrity'

Food

78 Easy New Year’s Eve Appetizers to Get the Party Started

Why 5 Influencers Are Abandoning Standard Reservation Apps for DoorDash Reservations

The Best Starbucks Holiday Pastries of 2025, Ranked by a Food Editor and Former Starbucks Barista

35 Holiday Punch Bowl Cocktails to Make This Party Season

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

Help! My Tween Just Called Me an NPC—Should I Be Offended?

Family

10 Gifts My Kids Got for Christmas That They’re *Still* Playing With Years Later

I'm No Fan of Pet Clothing—But the $50 Quince Cashmere Dog Sweater Won Me Over

I Took My 7-Year-Old to See the Rockettes. Here’s Our Honest Review

Please Help Me Understand What Fanum Tax Means

Wellness

5 French Nutrition Rules More Americans Should Adopt, According to a Dietitian

This Is the Wellness Trend I'm Predicting Everyone’s Going to Hop On in 2026

What Every Woman Should Know If They Have Dense Breasts

Smart, Sleepy, Horny—Can a Patch Really Change Your Mood?

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

The Latest

The Top 15 lululemon Men’s Items for Every Guy in Your Life

The Holidays Are Here—Shop Our Top Editors' Picks for December

The 5 Best Movies of 2025

The 37 Best Subscription Boxes for Teens in 2026

Today's Your Lucky Day: Skechers' Snow-Ready Cozy-Lined Boots Just Went on Sale

26 of the Best Amazon Winter Fashion Picks to Get You Through the Chilly Season in Style

58 Gifts for Millennials (Vetted by a Discerning Millennial)

I Haven't Watched a New TV Show All Year, But These 12 Book Series Have Kept Me Fully Entertained

Taylor Swift and I Both Read This Best-Seller...and I Have Thoughts

The 6 Best Gifts PureWow Editors Have Ever Received

I Tested the TheraFace Pro Microcurrent and LED Device—Here's Why You Should *Run* to Buy It for $100 Off

I've Struggled with Scalp Psoriasis My Entire Life—Then I Discovered Purist

15 Shows and Movies to Watch This Weekend

10 Dreamy Airbnbs in the Hudson Valley for Large Groups—No Couch-Sleeping Necessary

These Are All of Our Favorite New Finds at J.Crew (That Start at Just $30)

These Reef Sneakers Might Be My New Favorite Shoes (and I Snagged You an Exclusive Discount Code for Them)

'Cheesy' Christmas Film Beats George Clooney's New Movie on Netflix's Top 10 List—and I'm Flabbergasted

What’s All This Buzz About Renters Insurance?

Forget "Let Them." Here Are the 3 Words That Should Be Your Holiday Mantra Instead

Everything You Need to Build a Winter Capsule Wardrobe That’s Both Chic and Warm

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Jillian
Quint

Candace
Davison

Philip
Mutz

10 Gifts My Kids Got for Christmas That They’re Still Playing With Years Later

I Tested the TheraFace Pro Microcurrent and LED Device—Here's Why You Should Run to Buy It for $100 Off